1 min read
Semcasting: Jun 24, 2014 9:00:28 PM
Consumers Are Shopping More Online Expand Your Reach to ALL 249 Million Unique Consumers! All we need to do is look in the mirror at our own shopping habits. No longer do we spend our time in the car going to local brick-and-mortar stores searching...
Read More1 min read
Ray Kingman: Jun 23, 2014 8:15:29 PM
At this point, we can all agree that big data is seeping into and affecting businesses of all sizes and across multiple industries. However, as...
1 min read
Semcasting: Jun 17, 2014 8:58:55 PM
WEEKLY BRIEF: JUNE 17, 2014 Expand Your Reach to over 41 Million Hispanic Consumers! According to U.S. Census Bureau population estimates as of 2011,...
1 min read
Ray Kingman: Jun 17, 2014 3:37:04 PM
Once a donator, always a donator. At least that is what Kate Kaye found in her piece on the use of list rentals in political campaign fundraising....
1 min read
Ray Kingman: Jun 8, 2014 8:16:22 PM
Remember that time when Target sent baby equipment coupons to a Minnesotan teenager because they deduced that she was pregnant from data mining?...
1 min read
Ray Kingman: Jun 1, 2014 9:05:28 PM
The debate on the pros and cons of Net Neutrality is far from dead (though many agree that it has become mind-numbing). Internet service providers...
2 min read
Ray Kingman: May 28, 2014 8:17:25 PM
In a recent interview with Katy Bachman, FTC chairwoman Edith Ramirez discussed the changes that the agency has undergone due to privacy and data...
1 min read
Ray Kingman: May 21, 2014 9:08:08 PM
On May 21, 2014 California released guidelines for online tracking disclosures aimed at helping companies follow the state’s new privacy law. The law...
1 min read
Ray Kingman: May 15, 2014 9:09:51 PM
In his post ‘The Perils and Opportunities of Personalized Digital Marketing,’ Michael Essany of Mobile Marketing Watch weighs the positives and...
1 min read
Ray Kingman: May 8, 2014 9:12:25 PM
Yahoo recently revealed that it is plugging its ears to consumer “do not track” requests. As Elizabeth Dwoskin at the Wall Street Journal reports,...
