FROM THE SEMCASTING TEAM

Identity Insider

Insights, research, and updates on identity resolution, audience activation, and measurement — from the team building it.

All Identity Activation Measurement B2B Healthcare Retail

Back to the Future with Targeting

Jul 12, 2017 · 3 min read

Generating Leads Online and Offline

Jun 29, 2017 · 2 min read

An End to Sloppy Matching: Audience Onboarding & Back Again

Jun 27, 2017 · 2 min read

smartzones

Transparency: The Audience You Select and the Audience You Get

Jun 22, 2017 · 2 min read

smartzones

Transparency to Offline and Online Touchpoints

Jun 21, 2017 · 2 min read

User Portraits and Attribution

Jun 14, 2017 · 2 min read

Understanding the Retargeting Pool and Your Audience

Jun 8, 2017 · 4 min read

Chain of Custody: Offline to Online Attribution

Jun 6, 2017 · 3 min read

Clear and True: Ethical Boundaries

May 26, 2017 · 3 min read

Jumping the Retargeting Pool: It's Your Audience

May 25, 2017 · 3 min read

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