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Semcasting: May 10, 2017 10:00:45 AM
At every business review or sales planning meeting, the question asked of marketing is always the same: “How many leads did you generate last month, and how many will you generate next month?”
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Semcasting: May 4, 2017 9:08:07 AM
The unspoken secret behind online ‘intent’ segments is that they aren’t actually linked to individual consumers. The segments are a forecasted match...
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Semcasting: Apr 27, 2017 9:00:42 AM
The Virtuous Circle of Online Behavior Generates Leads The life blood of sales is access to quality leads. This is especially true in...
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Semcasting: Apr 20, 2017 9:00:12 AM
Most digital B2B programs focus on the keyword buys and inbound marketing tactics that are considered Business Marketing 101. Inbound programs serve...
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Ray Kingman: Apr 13, 2017 9:45:03 AM
One of the more fascinating niche markets that has embraced our Digital Onboarding and Targeting platform has been professional sports.
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Semcasting: Apr 12, 2017 9:00:23 AM
First-Party Onboarding with Reach and Deterministic Attribution While the lines between offline and online marketing have increasingly blurred, not...
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Semcasting: Apr 6, 2017 9:00:57 AM
As B2B marketers contemplate shifting more dollars to digital in order to take advantage of the lower costs and promise of better customer reach,...
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Semcasting: Mar 22, 2017 9:00:50 AM
Creating Transparency between Each Offline and Online Touchpoint The success of a digital marketing program is determined by the path that the...
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Ray Kingman: Mar 16, 2017 12:30:51 PM
With digital media increasing to 37% of all marketing spend in 2016, the calls for a proven digital ROI model continue to increase. Brands need to...
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Semcasting: Mar 15, 2017 9:35:53 AM
4 Key Themes Impacted by the Universal ID When you attend industry events involving Agencies, Ad Tech, and CRM Marketing companies, there are a few...
