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Ray Kingman: Jun 22, 2017 2:53:14 PM
The unspoken secret behind online ‘intent’ segments is that they aren’t actually linked to individual consumers. The segments are a forecasted match to a cluster of browsers and devices identified by cookies. Each ‘person ID’ is the product of a CRM...
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Semcasting: Jun 21, 2017 1:37:05 PM
Results, and the path that a consumer takes to a purchase, need to be measured in order to replicate success to a broader audience. Each B2C or B2B...
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Semcasting: Jun 14, 2017 9:51:28 AM
The challenge of digital attribution solutions is that they are built on datasets that force marketers to extrapolate a conclusion based on small...
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Semcasting: Jun 8, 2017 9:35:35 AM
Obviously the objective of any online ad campaign is to generate leads and further the impact of your brand. The tactics employed in this process...
2 min read
Ray Kingman: Jun 6, 2017 1:12:22 PM
It’s become painfully clear that cookie matching isn’t cutting it. Customers are rightfully demanding higher levels of transparency to the audience...
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Ray Kingman: May 26, 2017 4:12:23 PM
Sitting down with colleagues at lunch the other day the conversation wandered into some dangerous territory. The topic, you see, was to recount and,...
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Semcasting: May 25, 2017 2:15:50 AM
Obviously the objective of any online ad campaign is to generate leads and further the impact of your brand. The tactics employed in this process...
1 min read
Semcasting: May 10, 2017 10:00:45 AM
At every business review or sales planning meeting, the question asked of marketing is always the same: “How many leads did you generate last month,...
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Semcasting: May 4, 2017 9:08:07 AM
The unspoken secret behind online ‘intent’ segments is that they aren’t actually linked to individual consumers. The segments are a forecasted match...
1 min read
Semcasting: Apr 27, 2017 9:00:42 AM
The Virtuous Circle of Online Behavior Generates Leads The life blood of sales is access to quality leads. This is especially true in...
