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Ray Kingman: Jul 27, 2017 10:17:38 AM
When Marty McFly declared to Doc Brown, “I know you just sent me back to the future, but now I’m back,” he was climbing out of a time machine dressed up as a flying DeLorean. The theme of the movie and its subsequent sequels is about time and how...
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Semcasting: Jul 20, 2017 3:58:47 PM
When online advertising was just an audience extension tool, the details of the data onboarding process for the digital audiences didn’t really...
2 min read
Semcasting: Jul 12, 2017 10:43:19 AM
When Marty McFly declared to Doc Brown, “I know you just sent me back to the future, but now I’m back,” he was climbing out of a time machine dressed...
1 min read
Ray Kingman: Jun 29, 2017 10:18:36 AM
The Virtuous Circle of Online Behavior Generates Leads The life blood of sales is access to quality leads. This is especially true in...
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Semcasting: Jun 27, 2017 12:54:06 PM
When online advertising was just an audience extension tool, the details of the data onboarding process didn’t really matter. A postal or email list...
1 min read
Ray Kingman: Jun 22, 2017 2:53:14 PM
The unspoken secret behind online ‘intent’ segments is that they aren’t actually linked to individual consumers. The segments are a forecasted match...
1 min read
Semcasting: Jun 21, 2017 1:37:05 PM
Results, and the path that a consumer takes to a purchase, need to be measured in order to replicate success to a broader audience. Each B2C or B2B...
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Semcasting: Jun 14, 2017 9:51:28 AM
The challenge of digital attribution solutions is that they are built on datasets that force marketers to extrapolate a conclusion based on small...
3 min read
Semcasting: Jun 8, 2017 9:35:35 AM
Obviously the objective of any online ad campaign is to generate leads and further the impact of your brand. The tactics employed in this process...
2 min read
Ray Kingman: Jun 6, 2017 1:12:22 PM
It’s become painfully clear that cookie matching isn’t cutting it. Customers are rightfully demanding higher levels of transparency to the audience...
