In the News

Press Releases and Bylines

1 min read

Angela McGrath, Named a "Rising Star of AdTech" by Business Insider

We are proud to announce that Semcasting’s own Angela McGrath, Director of Business Development, Politics has been named one of Business Insider’s Rising Stars in Adtech for 2024!

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5 min read

What are the Best Practices for Using Alternative IDs?

As the industry moves away from the use of third-party tracking cookies, there are several solutions taking shape to help target users while keeping...

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2 min read

Semcasting Launches Real-Time Voter Measurement Feature in AudienceDesigner for Political Advertisers

RTVM Optimizes Targeting with Real-Time Insight into Exactly Who Was Reached and Who Was Not Across Platforms

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1 min read

Ad Saturation Is the Symptom, Not the Disease

A new solution rolling out for political marketers next week aims to cure the disease that causes digital ad saturation.

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1 min read

Semcasting Media Zones Awarded Patent

NORTH ANDOVER, Mass. — Semcasting , the pioneer in cookieless targeting and identity graph solutions, today announced it received a new patent for...

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3 min read

The Power of Branding via Programmatic for B2B

B2B News Network: https://semcstg.com/44E4X5S

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4 min read

DATA STRATEGIES FOR CVBS IN A COOKIELESS FUTURE

PhocusWire: https://semcstg.com/45CG4sd People are not cutting back on their travel budgets despite ongoing inflation and looming economic...

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2 min read

What Tools Are You Using? Boosting B2B Campaigns With Technographic Data

Demand Gen Report: https://semcstg.com/3KTmMXB

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2 min read

Semcasting Grows Executive Team to Fuel Brand Adoption of Identity Solutions

Dan Green Appointed as CRO to Drive Growth In Highly-Regulated Markets

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