3 min read
Ray Kingman: May 22, 2024
What if the cookie, device and IP were not the problem? “Market dislocation”—though a term most often reserved for economists and Wall Street analysts, it could aptly describe the state of online identity today. Recent reports suggest that Apple and...
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3 min read
Ray Kingman: May 8, 2024
The industry must find a way to balance consumer privacy and a return on investment in pharma marketing.
5 min read
Kacey Perinelli: February 23, 2024
As the industry moves away from the use of third-party tracking cookies, there are several solutions taking shape to help target users while keeping...
2 min read
Semcasting: February 5, 2024
RTVM Optimizes Targeting with Real-Time Insight into Exactly Who Was Reached and Who Was Not Across Platforms
1 min read
Sean J. Miller: February 2, 2024
A new solution rolling out for political marketers next week aims to cure the disease that causes digital ad saturation.
1 min read
Semcasting: November 14, 2023
NORTH ANDOVER, Mass. — Semcasting , the pioneer in cookieless targeting and identity graph solutions, today announced it received a new patent for...
3 min read
B2B News Network: https://semcstg.com/44E4X5S
4 min read
PhocusWire: https://semcstg.com/45CG4sd People are not cutting back on their travel budgets despite ongoing inflation and looming economic...
2 min read
Demand Gen Report: https://semcstg.com/3KTmMXB
