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Ray Kingman: May 21, 2014
Teenagers are tricky. They can be fickle, moody, sly and sullen. Teens can also be tricky for marketers. Teens are a desirable audience because they are involved in so many consumer transactions. Although their eyes can sometimes be bigger than...
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Ray Kingman: May 6, 2014
I get it. Starting with our first-grade report card and continuing to the last time we pulled our credit report, we’ve feared someone else having...
2 min read
Ray Kingman: April 28, 2014
Digital engagement by political campaigns went from being a curiosity to a necessity during the 2012 cycle. Robust email programs (made famous during...
Ray Kingman: April 22, 2014
One of the most desired audiences for marketers are luxury shoppers, characterized by their disposable incomes and comfortable lifestyles. But who...
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Ray Kingman: March 2, 2014
A great deal of technology and personal energy continues to be expended trying to identify online audiences on a one-to-one basis. Entire industries...
1 min read
Ray Kingman: February 28, 2014
With dramatic changes taking place in healthcare due to the Affordable Care Act (ACA), insurers must identify and reach the right mix of subscribers....
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Ray Kingman: February 2, 2014
Over the last three election cycles, the benefits of analytics and online marketing have become legendary in the political world. With Nate Silver...
2 min read
Ray Kingman: December 11, 2013
Publishers Can Now Reach More Than 249 Million Online Consumers Through Semcasting's Smart Zones
Ray Kingman: December 11, 2013
DataPoint Media, an audience targeting company with a focus on exchange-based trading, has struck partnership with Semcasting, an audience targeting...
