DataPoint Media Adds New Targeting Data, More Bad News For Cookies

Picture of Ray Kingman Ray Kingman : December 11, 2013

DataPoint Media, an audience targeting company with a focus on exchange-based trading, has struck partnership with Semcasting, an audience targeting platform that uses IP addresses instead of cookies.

The move is another in a long list of recent news signaling a shift away from cookie-based targeting, the most recent being WPP's acquisition of Crystal Semantics.

“Our focus is on creating value for publishers through the intelligent use of their first-party audience data,” stated Kevin O’Malley, co-founder of DataPoint Media. The company believes the new partnership will help its premium publisher clients use offline data more effectively.

MediaPost article: http://www.mediapost.com/publications/article/215404/datapoint-media-adds-new-targeting-data-more-bad.html

DataPoint Media Partners With Semcasting for Enhanced Targeting Capabilities for Premium Publishers

Picture of Ray Kingman Ray Kingman : December 11, 2013

Publishers Can Now Reach More Than 249 Million Online Consumers Through Semcasting's Smart Zones

Read More

2 min read

Semcasting Introduces the 2016 Political Data Suite With 100 Percent Reach and District Targeting

Picture of Semcasting Semcasting : December 1, 2015

Political Data Suite Is Designed for 100 Percent Registered Voter Coverage for Down-Ballot Races and Event Targeting NORTH ANDOVER, MA-- Semcasting (

Read More
Semcasting Integrates L2 Voter Data Into Audience Designer

Semcasting Integrates L2 Voter Data Into Audience Designer

Picture of Semcasting Semcasting : June 1, 2022

With +85% Match Rates in ADS, Political Campaigns Can Now Seamlessly Enhance First-Party Data with L2 Insights

Politics ADS L2 Data
Read More