Semcasting Integrates L2 Voter Data Into Audience Designer
With +85% Match Rates in ADS, Political Campaigns Can Now Seamlessly Enhance First-Party Data with L2 Insights
Semcasting Named to the 2019 Inc 5000 List of America's Fastest Growing Private Companies
NORTH ANDOVER, Mass., Aug. 14, 2019 (GLOBE NEWSWIRE) -- Inc. magazine today revealed that...
Semcasting Offers Proof of Performance with New Attribution Platform
If you’re a marketer who has attempted to evaluate campaign results using attribution data, you...
Nothing But Net: Dallas Mavs Use Tech To ID, Target Fans
Barely two years ago, the Dallas Mavericks were far from the hottest franchise in the National...
#PlaceConf: Location & Privacy - The Way Forward
At the LSA’s Place Conference in New York City, before getting into where we could go, the...
Privacy Is a Good Thing, But the Unintended Consequences of GDPR Could Be Ruinous
New privacy laws like GDPR and the California Consumer Rights Privacy Act have good intentions, but...
Local Races Are Key to Retaking The House, But Attribution For Political Ads Is Still MIA
Borrell Associates predicts the 2018 election cycle will be an $8.5 billion "advertising bonanza."...
Amazon, a Case for Protecting Consumer Choice
In a Twitter tantrum, Donald Trump accused Amazon of taking advantage of the United States Postal...