Political Advertisers Can Take Advantage of Real-Time Activation with Daily Voter Actions
Semcasting, L2 and Xandr Combine Capabilities for Political Solution that Automatically Creates Audience Segments Daily based on Early Votes,...
If you’re a marketer who has attempted to evaluate campaign results using attribution data, you understand the inherent challenges that come with treating attribution as a measurement metric. Walled gardens have traditionally prevented marketers from using attribution for audience verification, similar to viewability or fraud detection, but a new platform from the data-as-a-service company Semcasting is changing that.
Semcasting’s self-serve platform, dubbed The Attributor, aims to empower marketers to treat attribution as an audience verification metric. It employs a usage-based pricing model, which makes it a more inexpensive alternative for marketers who’ve grown accustomed to modeling fees associated with attribution.
Read the full article on Street Fight.
Semcasting, L2 and Xandr Combine Capabilities for Political Solution that Automatically Creates Audience Segments Daily based on Early Votes,...
With +85% Match Rates in ADS, Political Campaigns Can Now Seamlessly Enhance First-Party Data with L2 Insights
NORTH ANDOVER, Mass., Dec. 14, 2021 (GLOBE NEWSWIRE) -- Semcasting, creators of the patented identity management platform for IP, location and...