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Consumers are exposed to an average of 10,000 ads daily, but studies show that only a quarter of these ads are actually remembered. That means a lot of effort—and budget—is wasted. As the Holiday Season approaches, not only does ad volume increase,...
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Unlocking Retail Growth: The Power of First-Party Data and Identity Resolution
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Even though Google has delayed the termination of third-party cookies, there’s no better time to focus on building a robust first-party data...
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We're excited to feature Dustin in our latest employee spotlight as we celebrate his 10-year anniversary at Semcasting.
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Semcasting is thrilled to welcome Elise Brekke to the sales team!
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Our team recently attended a Travel and Tourism Summit in Las Vegas Nevada where they listened and learned from travel marketers and professionals...
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We are proud to announce that Semcasting’s own Angela McGrath, Director of Business Development, Politics has been named one of Business Insider’s...
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While at the eTourism Summit 2024 in Las Vegas, Semcasting had the honor of hosting The First Timers’ Lunch, led by Mike Skladony, GM of Consumer...
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As summer approaches, the travel industry is expecting a significant increase in the volume of travelers. While the number of flyers has skyrocketed...
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This year, the U.S. political advertising market is projected to reach $16 billion, increasing over 30% compared to 2020 elections.
