Identity Insider:

Semcasting's Identity Resolution and Measurement Solutions

2 min read

Stand Out This Holiday Season with Effective Digital Advertising

Consumers are exposed to an average of 10,000 ads daily, but studies show that only a quarter of these ads are actually remembered. That means a lot of effort—and budget—is wasted. As the Holiday Season approaches, not only does ad volume increase,...

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2 min read

Unlocking Retail Growth: The Power of First-Party Data and Identity Resolution

Unlocking Retail Growth: The Power of First-Party Data and Identity Resolution

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2 min read

The Importance of First-Party Data in Travel and Tourism Marketing

Even though Google has delayed the termination of third-party cookies, there’s no better time to focus on building a robust first-party data...

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1 min read

Celebrating Dustin: 10 Years of Dedication and Development

We're excited to feature Dustin in our latest employee spotlight as we celebrate his 10-year anniversary at Semcasting.

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2 min read

Spotlight: Elise Brekke: New Addition to Semcasting's Media Sales Team

Semcasting is thrilled to welcome Elise Brekke to the sales team!

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3 min read

The State of the Industry: Travel and Tourism

Our team recently attended a Travel and Tourism Summit in Las Vegas Nevada where they listened and learned from travel marketers and professionals...

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1 min read

Angela McGrath, Named a "Rising Star of AdTech" by Business Insider

We are proud to announce that Semcasting’s own Angela McGrath, Director of Business Development, Politics has been named one of Business Insider’s...

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3 min read

Insights From eTourism Summit's First Timer Attendees Lunch

While at the eTourism Summit 2024 in Las Vegas, Semcasting had the honor of hosting The First Timers’ Lunch, led by Mike Skladony, GM of Consumer...

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2 min read

Rail and Bus Travel: The Hidden Treasure for Travel Marketers

As summer approaches, the travel industry is expecting a significant increase in the volume of travelers. While the number of flyers has skyrocketed...

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political_transparency

2 min read

Targeted Transparency: Enhancing the Overview  of Campaign Performance

This year, the U.S. political advertising market is projected to reach $16 billion, increasing over 30% compared to 2020 elections.

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