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As the digital video realm continues to revolutionize the advertising industry, marketers are zeroing in on campaigns driven by performance, aiming to reach targeted audiences while ensuring measurable returns on investment (ROI). The pivot towards...
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2 min read
Unlocking Retail Growth: The Power of First-Party Data and Identity Resolution
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Even though Google has delayed the termination of third-party cookies, there’s no better time to focus on building a robust first-party data...
1 min read
We're excited to feature Dustin in our latest employee spotlight as we celebrate his 10-year anniversary at Semcasting.
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Semcasting is thrilled to welcome Elise Brekke to the sales team!
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Our team recently attended a Travel and Tourism Summit in Las Vegas Nevada where they listened and learned from travel marketers and professionals...
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We are proud to announce that Semcasting’s own Angela McGrath, Director of Business Development, Politics has been named one of Business Insider’s...
3 min read
While at the eTourism Summit 2024 in Las Vegas, Semcasting had the honor of hosting The First Timers’ Lunch, led by Mike Skladony, GM of Consumer...
2 min read
As summer approaches, the travel industry is expecting a significant increase in the volume of travelers. While the number of flyers has skyrocketed...
2 min read
This year, the U.S. political advertising market is projected to reach $16 billion, increasing over 30% compared to 2020 elections.
