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Geetha Neelakantiah: Sep 24, 2025 12:08:52 PM
At the IAB Connected Commerce event in New York City, one comment aptly summed up the state of retail media: “Retail media is entering its Socratic phase.” The more the industry tries to measure, the more confused it becomes about what’s actually...
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Geetha Neelakantiah: Aug 19, 2025 6:00:00 PM
When Connected TV (CTV) first took off, it offered what seemed like the perfect mix for advertisers - access to premium content, engaged viewers, and...
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Geetha Neelakantiah: Jul 23, 2025 8:00:00 AM
There's something so relaxing about a summer vacation on Cape Cod. This year, after a great beach day and a seafood dinner by the water, my family...
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Geetha Neelakantiah: Jun 9, 2025 10:21:10 AM
Influencer marketing has officially graduated from trend to staple. With social-first strategies taking center stage and platforms like Instagram,...
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Geetha Neelakantiah: May 15, 2025 3:58:23 PM
After a long day on the fishing boat with my angler team on East Grand Lake, I found myself reflecting on more than just the day’s catch. We spent...
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Geetha Neelakantiah: May 5, 2025 9:54:45 PM
Website traffic is a key performance metric for tourism marketers, but how much of it truly represents real potential visitors?
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Geetha Neelakantiah: Apr 22, 2025 12:04:23 PM
For years, marketing attribution has been treated as a post-campaign exercise, something to be analyzed long after impressions are served and budgets...
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The world of B2B advertising is undergoing a seismic shift. While traditional media channels still hold their ground for many advertisers, digital...
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Understanding user engagement and intent is the foundation of successful digital marketing. With this in mind, Semcasting has introduced the Digital...
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The healthcare industry is at a turning point. Thanks to innovations like non-opioid pain management, the increasing influence of AI, and shifts in...