2 min read
Unlocking Retail Growth: The Power of First-Party Data and Identity Resolution
Unlocking Retail Growth: The Power of First-Party Data and Identity Resolution
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The Importance of First-Party Data in Travel and Tourism Marketing
Even though Google has delayed the termination of third-party cookies, there’s no better time to focus on building a robust first-party data...
1 min read
Celebrating Dustin: 10 Years of Dedication and Development
We're excited to feature Dustin in our latest employee spotlight as we celebrate his 10-year anniversary at Semcasting.
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Spotlight: Elise Brekke: New Addition to Semcasting's Media Sales Team
Semcasting is thrilled to welcome Elise Brekke to the sales team!
3 min read
The State of the Industry: Travel and Tourism
Our team recently attended a Travel and Tourism Summit in Las Vegas Nevada where they listened and learned from travel marketers and professionals...
1 min read
Angela McGrath, Named a "Rising Star of AdTech" by Business Insider
We are proud to announce that Semcasting’s own Angela McGrath, Director of Business Development, Politics has been named one of Business Insider’s...
3 min read
Insights From eTourism Summit's First Timer Attendees Lunch
While at the eTourism Summit 2024 in Las Vegas, Semcasting had the honor of hosting The First Timers’ Lunch, led by Mike Skladony, GM of Consumer...
2 min read
Rail and Bus Travel: The Hidden Treasure for Travel Marketers
As summer approaches, the travel industry is expecting a significant increase in the volume of travelers. While the number of flyers has skyrocketed...
2 min read
Targeted Transparency: Enhancing the Overview of Campaign Performance
This year, the U.S. political advertising market is projected to reach $16 billion, increasing over 30% compared to 2020 elections.
