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Semcasting Blog

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College Admissions Officers Face New Challenges to Elevate Student Recruitment Programs

College recruiting and standardized admissions tests aren’t going away, but there has been a sea...

How To Future-Proof Your Identity Solution

by AdExchanger // Tuesday, February 23rd, 2021 – 12:32 am

A Universal ID Won’t Work. It Could Jeopardize Election Integrity

The stakes for politics and privacy are too high

As we approach November, media concern about...

If you want to know where someone is going identify where they’ve been

Search is a tremendous tool for understanding audience intent. It accounts for more than half of...

Semcasting’s Digital Point of Care Solution Named One of the Most Innovative Products of 2019 by PM360

NORTH ANDOVER, Mass., Dec. 13, 2019 (GLOBE NEWSWIRE) — PM360, a leading trade magazine for...

Event Marketing for a Lasting Impact

Businesses are looking for better ways to reach and identify attendees at a conference or an event....

High-Lifetime Value Acquisition Solution Introduced

Dealer Marketing Solution Highlight in

Omni-Channel Lead Generation from Your Website Traffic

In B2B marketing, the favored tactic is “Account-Based Marketing (ABM).” ABM systematically...

Permissible Purpose

Permissible purpose.