Identity Insider:

Semcasting's Identity Resolution and Measurement Solutions

2 min read

Jessica Ackerson, Driving Success in Media Sales

Jessica Ackerson, Driving Success in Media Sales

Read More
Analysis_of_unknown_versus_known_traveler_consumer_types_for_strategic_travel_advertising_campaigns

2 min read

The Importance of Finding the Unknown Traveler

Identifying Unknown Travelers Why is using data to identify unknown travelers so important?

Read More

2 min read

Maximizing the Power of First-Party Data

Google has finally begun the process of third-party cookie depreciation, and with the seismic shift this signifies for advertisers, it’s essential to...

Read More

3 min read

Cracking the (Fortune) Cookies: Semcasting’s 2024 in Preview

With 2023 fading in the rearview and decision-makers returning to the office, marketing’s future remains top of mind. The rapid evolution of...

Read More

2 min read

Staring Us in the Face: The Ultimate Replacement for Third-Party Cookies

Digital marketers, agencies and the adtech industry lend me your ears. There is a solution to the “cookie-identity crisis/apocalypse/armageddon.”

Read More

2 min read

Republicans and Democrats: How Different Are They?

Politics is a sensitive subject these days, as the divide between Republicans and Democrats is wider than ever before. While they sit on opposite...

Read More

3 min read

Guest blog: SalesIntel Chief Marketing Officer, James Lamberti

Semcasting’s strategic partnership with SalesIntel empowers B2B marketers with high-quality account technographic and job title data. The integration...

Read More
clinicaltrial_targeting

2 min read

Clinical Trials & Patient Targeting: Reach Your Precise Audience

At each stage of drug development in a pharmaceutical company – from patient research to clinical trial recruitment to sales launch – there is a very...

Read More
doctor_waitingroom

1 min read

Digital Point of Care Delivers Cost-Effective Results

Patients are back in waiting rooms. Published data from telehealth provider RelyMDsummarized wait times gathered from Vital’s Wait Time Report,...

Read More

2 min read

Upgrade the Quality of Your  Digital Outreach Member Service Marketing

For health insurers or pharmaceutical companies there can be a highly defined group of potential customers or members they want to communicate with....

Read More