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Jessica Ackerson, Driving Success in Media Sales
Jessica Ackerson, Driving Success in Media Sales
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The Importance of Finding the Unknown Traveler
Identifying Unknown Travelers Why is using data to identify unknown travelers so important?
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Maximizing the Power of First-Party Data
Google has finally begun the process of third-party cookie depreciation, and with the seismic shift this signifies for advertisers, it’s essential to...
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Cracking the (Fortune) Cookies: Semcasting’s 2024 in Preview
Semcasting: Jan 24, 2024 11:08:55 AM
With 2023 fading in the rearview and decision-makers returning to the office, marketing’s future remains top of mind. The rapid evolution of...
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Staring Us in the Face: The Ultimate Replacement for Third-Party Cookies
Digital marketers, agencies and the adtech industry lend me your ears. There is a solution to the “cookie-identity crisis/apocalypse/armageddon.”
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Republicans and Democrats: How Different Are They?
Politics is a sensitive subject these days, as the divide between Republicans and Democrats is wider than ever before. While they sit on opposite...
3 min read
Guest blog: SalesIntel Chief Marketing Officer, James Lamberti
Semcasting’s strategic partnership with SalesIntel empowers B2B marketers with high-quality account technographic and job title data. The integration...
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Clinical Trials & Patient Targeting: Reach Your Precise Audience
At each stage of drug development in a pharmaceutical company – from patient research to clinical trial recruitment to sales launch – there is a very...
1 min read
Digital Point of Care Delivers Cost-Effective Results
Patients are back in waiting rooms. Published data from telehealth provider RelyMDsummarized wait times gathered from Vital’s Wait Time Report,...
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Upgrade the Quality of Your Digital Outreach Member Service Marketing
For health insurers or pharmaceutical companies there can be a highly defined group of potential customers or members they want to communicate with....