Identity Insider:

Semcasting's Identity Resolution and Measurement Solutions

4 min read

2 Things Semcasting’s Samantha (Sam) Gray is Most Excited About for RampUp 2024

Next week, Ray Kingman, CEO and Founder, Ian Tattenham, VP of Sales and Strategic Accounts, and Sam Gray, Sales Director, will be attending the world’s leading data collaboration event, RampUp, a yearly event hosted by global data collaboration...

Read More

2 min read

Jessica Ackerson, Driving Success in Media Sales

Jessica Ackerson, Driving Success in Media Sales

Read More
Analysis_of_unknown_versus_known_traveler_consumer_types_for_strategic_travel_advertising_campaigns

2 min read

The Importance of Finding the Unknown Traveler

Identifying Unknown Travelers Why is using data to identify unknown travelers so important?

Read More

2 min read

Maximizing the Power of First-Party Data

Google has finally begun the process of third-party cookie depreciation, and with the seismic shift this signifies for advertisers, it’s essential to...

Read More

3 min read

Cracking the (Fortune) Cookies: Semcasting’s 2024 in Preview

With 2023 fading in the rearview and decision-makers returning to the office, marketing’s future remains top of mind. The rapid evolution of...

Read More

2 min read

Staring Us in the Face: The Ultimate Replacement for Third-Party Cookies

Digital marketers, agencies and the adtech industry lend me your ears. There is a solution to the “cookie-identity crisis/apocalypse/armageddon.”

Read More

2 min read

Republicans and Democrats: How Different Are They?

Politics is a sensitive subject these days, as the divide between Republicans and Democrats is wider than ever before. While they sit on opposite...

Read More

3 min read

Guest blog: SalesIntel Chief Marketing Officer, James Lamberti

Semcasting’s strategic partnership with SalesIntel empowers B2B marketers with high-quality account technographic and job title data. The integration...

Read More
clinicaltrial_targeting

2 min read

Clinical Trials & Patient Targeting: Reach Your Precise Audience

At each stage of drug development in a pharmaceutical company – from patient research to clinical trial recruitment to sales launch – there is a very...

Read More
doctor_waitingroom

1 min read

Digital Point of Care Delivers Cost-Effective Results

Patients are back in waiting rooms. Published data from telehealth provider RelyMDsummarized wait times gathered from Vital’s Wait Time Report,...

Read More