Identity Insider:

Semcasting's Identity Resolution and Measurement Solutions

Politics

political_transparency

2 min read

Targeted Transparency: Enhancing the Overview  of Campaign Performance

This year, the U.S. political advertising market is projected to reach $16 billion, increasing over 30% compared to 2020 elections.

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2 min read

Republicans and Democrats: How Different Are They?

Politics is a sensitive subject these days, as the divide between Republicans and Democrats is wider than ever before. While they sit on opposite...

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matt-hedberg

3 min read

Multi-Platform Voter Outreach Avoids “October Surprises”

Labor Day in the United States signals the unofficial home stretch of the midterm election cycle. The primaries are complete, parties have chosen...

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3 min read

A Universal ID Won’t Work. It Could Jeopardize Election Integrity

The stakes for politics and privacy are too high As we approach November, media concern about election integrity grows. Of course, not all of that...

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1 min read

Mobile Targeting for Politics

During this election cycle, every campaign worth its salt understands that targeting the right audience with the right message is critical. Hundreds...

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1 min read

Voter Reach Matters:  See the Smart Zones Difference in Political Campaigns

Use Case: Colorado In the 2014 election cycle, Semcasting’s patented IP Targeting platform Smart Zones was used in over 300 digital political...

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1 min read

Your Winning Voter Margin Has Moved Online

Your Winning Voter Margin Has Moved Online Reach 100% of Qualified Voters in Any Zip Code, District, or State Candidates today are facing voters who...

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1 min read

Internet radio turns to IP analytics for political ads

Last week, Pandora announced its intention to join the political fray by offering ad spots to candidates for office, according to MediaPost. Just...

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