2 min read
Targeted Transparency: Enhancing the Overview of Campaign Performance
This year, the U.S. political advertising market is projected to reach $16 billion, increasing over 30% compared to 2020 elections.
Politics
2 min read
Republicans and Democrats: How Different Are They?
Politics is a sensitive subject these days, as the divide between Republicans and Democrats is wider than ever before. While they sit on opposite...
3 min read
Multi-Platform Voter Outreach Avoids “October Surprises”
Labor Day in the United States signals the unofficial home stretch of the midterm election cycle. The primaries are complete, parties have chosen...
3 min read
A Universal ID Won’t Work. It Could Jeopardize Election Integrity
Ray Kingman: Aug 21, 2020 12:00:00 AM
The stakes for politics and privacy are too high As we approach November, media concern about election integrity grows. Of course, not all of that...
1 min read
Mobile Targeting for Politics
Semcasting: Aug 10, 2016 9:57:24 AM
During this election cycle, every campaign worth its salt understands that targeting the right audience with the right message is critical. Hundreds...
1 min read
Voter Reach Matters: See the Smart Zones Difference in Political Campaigns
Semcasting: Aug 19, 2015 11:00:51 AM
Use Case: Colorado In the 2014 election cycle, Semcasting’s patented IP Targeting platform Smart Zones was used in over 300 digital political...
1 min read
Your Winning Voter Margin Has Moved Online
Semcasting: Jul 1, 2014 9:02:01 PM
Your Winning Voter Margin Has Moved Online Reach 100% of Qualified Voters in Any Zip Code, District, or State Candidates today are facing voters who...
1 min read
Internet radio turns to IP analytics for political ads
Ray Kingman: Dec 2, 2011 10:49:56 AM
Last week, Pandora announced its intention to join the political fray by offering ad spots to candidates for office, according to MediaPost. Just...