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Stand Out This Holiday Season with Effective Digital Advertising
Consumers are exposed to an average of 10,000 ads daily, but studies show that only a quarter of these ads are actually remembered. That means a lot...
#measurement
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Targeted Transparency: Enhancing the Overview of Campaign Performance
This year, the U.S. political advertising market is projected to reach $16 billion, increasing over 30% compared to 2020 elections.
3 min read
Cracking the (Fortune) Cookies: Semcasting’s 2024 in Preview
Semcasting: Jan 24, 2024 11:08:55 AM
With 2023 fading in the rearview and decision-makers returning to the office, marketing’s future remains top of mind. The rapid evolution of...
2 min read
The Unknown: Proving Your Digital Spend is Working
Semcasting: Nov 14, 2017 4:23:34 PM
In an age where programmatic audience targeting is being positioned as “direct mail online” – it is incumbent on marketers to demand transparency and...