2 min read
Targeted Transparency: Enhancing the Overview of Campaign Performance
This year, the U.S. political advertising market is projected to reach $16 billion, increasing over 30% compared to 2020 elections.
#measurement
3 min read
Cracking the (Fortune) Cookies: Semcasting’s 2024 in Preview
Semcasting: Jan 24, 2024 11:08:55 AM
With 2023 fading in the rearview and decision-makers returning to the office, marketing’s future remains top of mind. The rapid evolution of...
2 min read
The Unknown: Proving Your Digital Spend is Working
Semcasting: Nov 14, 2017 4:23:34 PM
In an age where programmatic audience targeting is being positioned as “direct mail online” – it is incumbent on marketers to demand transparency and...