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Geetha Neelakantiah: Aug 19, 2025 6:00:00 PM
When Connected TV (CTV) first took off, it offered what seemed like the perfect mix for advertisers - access to premium content, engaged viewers, and...
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Geetha Neelakantiah: Jun 9, 2025 10:21:10 AM
Influencer marketing has officially graduated from trend to staple. With social-first strategies taking center stage and platforms like Instagram,...
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Geetha Neelakantiah: May 15, 2025 3:58:23 PM
After a long day on the fishing boat with my angler team on East Grand Lake, I found myself reflecting on more than just the day’s catch. We spent...
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Geetha Neelakantiah: Apr 22, 2025 12:04:23 PM
For years, marketing attribution has been treated as a post-campaign exercise, something to be analyzed long after impressions are served and budgets...
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Consumers are exposed to an average of 10,000 ads daily, but studies show that only a quarter of these ads are actually remembered. That means a lot...
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This year, the U.S. political advertising market is projected to reach $16 billion, increasing over 30% compared to 2020 elections.
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Semcasting: Jan 24, 2024 11:08:55 AM
With 2023 fading in the rearview and decision-makers returning to the office, marketing’s future remains top of mind. The rapid evolution of...
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Semcasting: Nov 14, 2017 4:23:34 PM
In an age where programmatic audience targeting is being positioned as “direct mail online” – it is incumbent on marketers to demand transparency and...