2 min read
Maximizing the Power of First-Party Data
Google has finally begun the process of third-party cookie depreciation, and with the seismic shift this signifies for advertisers, it’s essential to...
cookiefree
3 min read
Cracking the (Fortune) Cookies: Semcasting’s 2024 in Preview
Semcasting: Jan 24, 2024 11:08:55 AM
With 2023 fading in the rearview and decision-makers returning to the office, marketing’s future remains top of mind. The rapid evolution of...
2 min read
Staring Us in the Face: The Ultimate Replacement for Third-Party Cookies
Digital marketers, agencies and the adtech industry lend me your ears. There is a solution to the “cookie-identity crisis/apocalypse/armageddon.”