2 min read
How to Leverage the Digital Activity Score for Smarter Audience Targeting
Understanding user engagement and intent is the foundation of successful digital marketing. With this in mind, Semcasting has introduced the Digital...
#AudienceTargeting
2 min read
The Importance of Finding the Unknown Traveler
Identifying Unknown Travelers Why is using data to identify unknown travelers so important?
2 min read
Where Are They Traveling To?
Semcasting: Oct 5, 2022 3:01:32 PM
Travel & Tourism Advertisers Can Take Advantage of Semcasting’s New Suite of Travel Segments
1 min read
Want to learn how to do direct mail online? Visit us at DMA2014 booth 808!
Ray Kingman: Oct 14, 2014 4:25:49 PM
DMA2014 is less than two weeks away! We’ll be there in booth 808 to meet with companies and help them learn how to expand their audience portfolios...
1 min read
Why audience targeting trumps site targeting every time
Ray Kingman: Oct 25, 2011 12:03:10 PM
With Google AdSense and similar advertising platforms, marketers focus their campaigns primarily on contextual site targeting rather than audience...