Identity Insider:

Semcasting's Identity Resolution and Measurement Solutions

#AudienceTargeting

Analysis_of_unknown_versus_known_traveler_consumer_types_for_strategic_travel_advertising_campaigns

2 min read

The Importance of Finding the Unknown Traveler

Identifying Unknown Travelers Why is using data to identify unknown travelers so important?

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Where Are They Traveling To?

Travel & Tourism Advertisers Can Take Advantage of Semcasting’s New Suite of Travel Segments

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1 min read

Want to learn how to do direct mail online? Visit us at DMA2014 booth 808!

DMA2014 is less than two weeks away! We’ll be there in booth 808 to meet with companies and help them learn how to expand their audience portfolios...

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Why audience targeting trumps site targeting every time

With Google AdSense and similar advertising platforms, marketers focus their campaigns primarily on contextual site targeting rather than audience...

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