Ray Kingman

3 min read

A Universal ID Won’t Work. It Could Jeopardize Election Integrity

Ray Kingman: Aug 21, 2020 12:00:00 AM

The stakes for politics and privacy are too high As we approach November, media concern about election integrity grows. Of course, not all of that...

3 min read

It’s Time to Create a Reasonable Standard for Privacy and Data

Ray Kingman: Aug 11, 2020 12:00:00 AM

1 min read

The Attribution Chain of Custody - Online and Offline

Ray Kingman: Aug 17, 2017 2:42:45 PM

It’s become painfully clear that cookie matching isn’t cutting it. Customers are rightfully demanding higher levels of transparency to the audience...

1 min read

Offline and Online Transparency Touchpoints

Ray Kingman: Aug 4, 2017 12:14:54 PM

Results, and the path that a consumer takes to a purchase, need to be measured in order to replicate success to a broader audience. Each B2C or B2B...

2 min read

The ABM - B2B Challenge

Ray Kingman: Jul 27, 2017 10:18:19 AM

The largest untapped resource for lead generation is the corporate website. Prospects provide ample indication of interest, but remain unidentified...

2 min read

Targeting is Taking Us Back to the Future

Ray Kingman: Jul 27, 2017 10:17:38 AM

When Marty McFly declared to Doc Brown, “I know you just sent me back to the future, but now I’m back,” he was climbing out of a time machine dressed...

1 min read

Generating Leads Online and Offline

Ray Kingman: Jun 29, 2017 10:18:36 AM

The Virtuous Circle of Online Behavior Generates Leads The life blood of sales is access to quality leads. This is especially true in...

1 min read

Transparency: The Audience You Select and the Audience You Get

Ray Kingman: Jun 22, 2017 2:53:14 PM

The unspoken secret behind online ‘intent’ segments is that they aren’t actually linked to individual consumers. The segments are a forecasted match...

2 min read

Chain of Custody: Offline to Online Attribution

Ray Kingman: Jun 6, 2017 1:12:22 PM

It’s become painfully clear that cookie matching isn’t cutting it. Customers are rightfully demanding higher levels of transparency to the audience...