FROM THE SEMCASTING TEAM

Identity Insider

Insights, research, and updates on identity resolution, audience activation, and measurement — from the team building it.

All Identity Activation Measurement B2B Healthcare Retail

FEATURED ARTICLE

How To Future-Proof Your Identity Solution

by AdExchanger // Tuesday, February 23rd, 2021 – 12:32 am

Ray Kingman · Feb 23, 2021 · 4 min read

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Politics

A Universal ID Won’t Work. It Could Jeopardize Election Integrity

Aug 21, 2020 · 4 min read

It’s Time to Create a Reasonable Standard for Privacy and Data

Aug 11, 2020 · 5 min read

The Attribution Chain of Custody - Online and Offline

Aug 17, 2017 · 2 min read

Mobile Footprints

Offline and Online Transparency Touchpoints

Aug 4, 2017 · 2 min read

ADS

The ABM - B2B Challenge

Jul 27, 2017 · 2 min read

Targeting is Taking Us Back to the Future

Jul 27, 2017 · 3 min read

Generating Leads Online and Offline

Jun 29, 2017 · 2 min read

smartzones

Transparency: The Audience You Select and the Audience You Get

Jun 22, 2017 · 2 min read

Chain of Custody: Offline to Online Attribution

Jun 6, 2017 · 3 min read

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