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Ray Kingman: Sep 26, 2011 3:44:58 PM
This month, Semcasting is launching its newest offering: MARKETMatrix. MARKETMatrix is a free multi-channel campaign planning and marketing platform designed to help marketing agencies, ad networks, database marketers and web analysts pinpoint...
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Ray Kingman: Sep 26, 2011 12:09:22 PM
There's no question that social media sites like Facebook have revolutionized the way that businesses conduct their advertising campaigns. And it's...
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Ray Kingman: Sep 26, 2011 12:08:36 PM
The Holidays are a key time of year for most nonprofit organizations. This is when they do the bulk of their fundraising. With the economy still...
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Ray Kingman: Sep 26, 2011 12:07:59 PM
Day parting, or the practice of dividing the day into segments in order to refine your marketing targeting, has been around for a long time. It's...
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Ray Kingman: Sep 25, 2011 5:17:47 PM
The best way to reach consumers was once through a targeted direct mail campaign, however marketers today are challenged to be more precise in their...
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Ray Kingman: Sep 25, 2011 5:09:53 PM
For years, marketers and advertisers have been bending over backwards trying to come up with ways to target their ads toward the most affluent...
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Ray Kingman: Sep 25, 2011 5:08:10 PM
The way that advertising works is simple, at least in theory: response rates are determined by the content of the ad, the attractiveness of the offer...
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Ray Kingman: Sep 25, 2011 5:05:04 PM
The concept of multi-channel marketing has taken off over the past several years. Whereas marketing campaigns once pursued a single route to reach...
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Ray Kingman: Sep 25, 2011 3:46:18 PM
When major retailers begin shopping around for the best way to market their products, they know that they have a lot of options. There are countless...
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Ray Kingman: Sep 25, 2011 3:45:44 PM
Predictive modeling is one of the most effective tools that organizations can use to target a qualified audience. In essence, it is the practice of...
