Ray Kingman

2 min read

A return to outbound marketing: targeting customers online

For a long time, outbound marketing was the industry standard. It included broadcasting an advertising message to the masses in the hopes that it would grab their attention and hold it long enough to deliver a pitch and pique the prospect's interest...

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1 min read

The rising Hispanic population indicates a key emerging market

The Census Bureau - in its 2010 headcount - is reporting that the U.S. Hispanic population grew to 43 percent, rising to 50.5 million in 2010 from...

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1 min read

Building a privacy-friendly data universe

The world of online advertising is shifting. As it stands, the majority of online advertisers trace their leads by tracking the online habits of...

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