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Ray Kingman: Oct 14, 2014 4:25:49 PM
DMA2014 is less than two weeks away! We’ll be there in booth 808 to meet with companies and help them learn how to expand their audience portfolios with true multi-channel marketing. Reach your target audience (using one list) via direct mail,...
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Ray Kingman: Aug 4, 2014 8:14:14 PM
If you can’t sell cupcakes, try selling customer data instead—or at least that was Crumbs Bake Shop Inc.’s plan when they filed for bankruptcy last...
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Ray Kingman: Jul 21, 2014 8:47:02 PM
This week's post is brought to you by Marty Agius, the president of The Marketing Grid, a Buffalo, New York-based communications firm.
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Ray Kingman: Jul 14, 2014 9:02:25 PM
Hey, remember that blog post from January on addressable TV advertising for political campaigns? Well, the topic is back up for discussion. This week...
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Ray Kingman: Jul 1, 2014 9:04:04 PM
Wait, aren’t cookies dead yet? This week an AdExchanger piece, contributed by Jordan Mitchell, asks how we can solve the problem with the cookie -...
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Ray Kingman: Jun 23, 2014 8:15:29 PM
At this point, we can all agree that big data is seeping into and affecting businesses of all sizes and across multiple industries. However, as...
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Ray Kingman: Jun 17, 2014 3:37:04 PM
Once a donator, always a donator. At least that is what Kate Kaye found in her piece on the use of list rentals in political campaign fundraising....
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Ray Kingman: Jun 8, 2014 8:16:22 PM
Remember that time when Target sent baby equipment coupons to a Minnesotan teenager because they deduced that she was pregnant from data mining?...
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Ray Kingman: Jun 1, 2014 9:05:28 PM
The debate on the pros and cons of Net Neutrality is far from dead (though many agree that it has become mind-numbing). Internet service providers...
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Ray Kingman: May 28, 2014 8:17:25 PM
In a recent interview with Katy Bachman, FTC chairwoman Edith Ramirez discussed the changes that the agency has undergone due to privacy and data...
