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Ray Kingman: Jan 31, 2012 2:37:55 PM
According to eMarketer, U.S. companies are becoming increasingly aware of the "Big Data," concept where all of the relevant internal and external data available to businesses is applied to the decision making process for marketing. The biggest...
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Ray Kingman: Jan 30, 2012 7:32:35 PM
According to eMarketer, U.S. companies are becoming increasingly aware of the "Big Data," concept where all of the relevant internal and external...
1 min read
Ray Kingman: Jan 26, 2012 2:38:57 PM
According to eMarketer, contextual based online advertising has been a staple in the industry for years and when it comes to click-through rates it...
1 min read
Ray Kingman: Jan 26, 2012 10:34:20 AM
A discussion panel hosted by AdAge at the Consumer Electronics Show raised a point about the bifurcated marketing approach used by tech companies:...
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Ray Kingman: Jan 26, 2012 10:33:13 AM
In a recent survey conducted by Aimia, a loyalty management company, it was reported that there was a notable difference between online privacy...
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Ray Kingman: Jan 25, 2012 7:33:23 PM
According to eMarketer, contextual based online advertising has been a staple in the industry for years and when it comes to click-through rates it...
2 min read
Ray Kingman: Jan 20, 2012 10:36:39 AM
One of the common complaints about current online ad targeting practices is the tracking an individual’s browsing activity or behavior. When you...
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Ray Kingman: Jan 20, 2012 10:35:59 AM
Following the FTC recommendations for new legislation for online privacy and the growing publicity that behavioral tracking has received, marketers...
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Ray Kingman: Jan 20, 2012 10:35:16 AM
A recent article in Advertising Age attributed Rick Santorum's success in the Iowa primaries to his ability to zero in on the most likely audience to...
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Ray Kingman: Jan 19, 2012 10:37:24 AM
The fourth annual Data Privacy Day is set for January 28. Data Privacy Day is an international holiday meant to create awareness of user privacy...
