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Ray Kingman: Jan 17, 2012 10:38:05 AM
A recent ClickZ article referenced a mattress retailer that was able to improve its online advertising conversion rates after adjusting its campaign mid-cycle. The retailer had initially assumed that its primary audience was composed of those aged...
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Ray Kingman: Jan 5, 2012 2:40:38 PM
A point of contention among advertisers for some time is that behavioral data targeting isn't as efficient as it should be in reaching the online...
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Ray Kingman: Jan 5, 2012 2:39:40 PM
Consumers might find it favorable for retailers to hold constant promotions, but is this the best way for companies to realize big profits? Allowing...
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Ray Kingman: Jan 5, 2012 10:41:36 AM
OBA self-regulation among ad networks was rolled out early in 2011 and is beginning to gain traction, but what will the consequences be for marketers...
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Ray Kingman: Jan 5, 2012 10:40:42 AM
It's tempting to base your marketing impressions on the number of clicks garnered by your ads. But are these numbers really what they appear to be at...
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Ray Kingman: Jan 5, 2012 10:40:08 AM
With the increased push for social marketing in the last year came a growing emphasis on hyper-local marketing. Hyper-local is all about greater...
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Ray Kingman: Jan 5, 2012 10:39:30 AM
According to a recent Vizu study, 6 percent of brands and 16 percent of advertising agencies "strongly believed" that the data they were receiving...
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Ray Kingman: Jan 5, 2012 10:38:41 AM
A recent Campaigns & Elections article about the use of online behavioral tracking during election cycles cited a Wall Street Journal survey that...
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Ray Kingman: Dec 27, 2011 10:45:17 AM
A recent ClickZ article by Sean Carton brings up an invaluable point for marketers aiming to make sense of the digital landscape moving into 2012 -...
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Ray Kingman: Dec 27, 2011 10:44:33 AM
Cookies and tracking pixels have provided marketers with increased information on consumers. The ability to track a user's online browsing behavior...
