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Ray Kingman: Dec 27, 2011 10:43:48 AM
Businesses must be able to accurately identify the users who are visiting their sites if they are going to do an adequate job of adjusting to their needs and requirements. Organizations that are savviest when it comes to analytics will tell you that...
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Ray Kingman: Dec 27, 2011 10:43:11 AM
Knowing what consumers are crazy about is as easy as checking out this year's most popular search terms. Google's 11th annual Zeitgeist showcases the...
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Ray Kingman: Dec 27, 2011 10:42:17 AM
The recession was responsible for a temporary shift in the consumer buying and the resulting behavior data that drives predictive models. However, it...
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Ray Kingman: Dec 13, 2011 10:46:07 AM
ClickZ News recently surveyed the online marketing campaigns of six major brands including 1-800-Flowers, 20th Century Fox, Ford, Levi's, Mazda, and...
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Ray Kingman: Dec 12, 2011 10:54:44 AM
Actor and vocalist Bobby Darin once said that "Conceit is thinking you're great - egotism is knowing it." Ego marketing, or the practice of marketing...
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Ray Kingman: Dec 8, 2011 10:48:06 AM
At this year's annual Multicultural Marketing and Diversity Conference, presented by the Association of National Advertisers, nine companies were the...
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Ray Kingman: Dec 8, 2011 10:47:26 AM
Despite 18 percent and 15 percent increases in display and search ad spending in the first three quarters, experts suggest that spending may go down...
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Ray Kingman: Dec 8, 2011 10:46:46 AM
ClickZ News recently surveyed the online marketing campaigns of six major brands including 1-800-Flowers, 20th Century Fox, Ford, Levi's, Mazda, and...
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Ray Kingman: Dec 7, 2011 7:27:13 PM
A study released this month by the marketing services firm Epsilon indicates that a full 50 percent of consumers prefer receiving offers via direct...
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Ray Kingman: Dec 2, 2011 10:49:56 AM
Last week, Pandora announced its intention to join the political fray by offering ad spots to candidates for office, according to MediaPost. Just...
