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Ray Kingman: May 26, 2017 4:12:23 PM
Sitting down with colleagues at lunch the other day the conversation wandered into some dangerous territory. The topic, you see, was to recount and, in a small way, sit in judgment of some of the most outlandish ethical violations we’ve seen online,...
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Ray Kingman: Apr 13, 2017 9:45:03 AM
One of the more fascinating niche markets that has embraced our Digital Onboarding and Targeting platform has been professional sports.
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Ray Kingman: Mar 16, 2017 12:30:51 PM
With digital media increasing to 37% of all marketing spend in 2016, the calls for a proven digital ROI model continue to increase. Brands need to...
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Ray Kingman: Feb 23, 2017 9:34:54 AM
According to Ad Exchanger’s Industry Preview, native ads and header bidding are a few of the “shiny new objects” in the Ad Tech space this year....
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Ray Kingman: Feb 16, 2017 9:00:51 AM
Digital Event Marketing Beyond the Geo-Fence Digital advertising is often overlooked in trade show and event marketing. The most common digital...
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Ray Kingman: Feb 9, 2017 10:43:00 AM
Why ad tech is just what the doctor ordered Roughly 17 percent of the U.S. GDP is currently spent on healthcare. Modern healthcare is a massive and...
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Ray Kingman: Jan 24, 2017 4:28:09 PM
Due to comparatively low cost and high reach potential, the online sphere is an attractive place to engage potential customers. However, achieving...
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Ray Kingman: Feb 11, 2015 7:35:34 PM
For financial services organizations lead generation is serious business. For example, it costs on average $80 to acquire a new credit card customer,...
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Ray Kingman: Jan 18, 2015 7:42:40 PM
Currently, digital B2B targeting relies on cookie-based ad delivery systems, which by now, most digital marketers have agreed is a woefully out of...
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Ray Kingman: Oct 21, 2014 8:44:57 PM
Today we are thrilled to announce the launch of the Semcasting Marketing Appliance 2.0. The newest edition of our platform still features our...
