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Ray Kingman: May 21, 2014 9:08:08 PM
On May 21, 2014 California released guidelines for online tracking disclosures aimed at helping companies follow the state’s new privacy law. The law requires websites to reveal and highlight all of their privacy practices for visitors, which...
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Ray Kingman: May 15, 2014 9:09:51 PM
In his post ‘The Perils and Opportunities of Personalized Digital Marketing,’ Michael Essany of Mobile Marketing Watch weighs the positives and...
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Ray Kingman: May 8, 2014 9:12:25 PM
Yahoo recently revealed that it is plugging its ears to consumer “do not track” requests. As Elizabeth Dwoskin at the Wall Street Journal reports,...
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Ray Kingman: Mar 20, 2014 8:24:33 PM
Big data has been a buzzing around like a mosquito for ages. And like a mosquito it can get a little grating in your ear, which it is almost all the...
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Ray Kingman: Mar 16, 2014 9:15:49 PM
Here at Semcasting, we’ve played a long and active role in the political world. It’s something we’re proud of and something we spend a fair amount of...
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Ray Kingman: Mar 6, 2014 8:17:24 PM
With marketers continually narrowing the scope of their targeted consumer message, Joanna O’Connell of AdExchanger asks: Is One-To-One Communication...
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Ray Kingman: Feb 27, 2014 8:20:17 PM
It’s only February but we’re already seeing stories around political advertising. At this point, it has been become fairly obvious that digital...
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Ray Kingman: Feb 20, 2014 8:21:20 PM
Yesterday we learned that Pandora can appeal to not only an individual’s music tastes, but also their political ones. In an Allvoices ad:tech piece,...
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Ray Kingman: Feb 13, 2014 8:22:25 PM
This week the Digital Advertising Alliance announced a new study that determined the value the advertising industry places on targeted ads. As the...
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Ray Kingman: Feb 6, 2014 8:23:40 PM
It came as no surprise that this week’s news brought a slew of articles on the most watched TV event in US history—the Super Bowl. While advertising...
