Identity Insider:

Semcasting's Identity Resolution and Measurement Solutions

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2 min read

Why Real-Time Attribution Should Be the Center of Your Campaign Strategy

For years, marketing attribution has been treated as a post-campaign exercise, something to be analyzed long after impressions are served and budgets are spent. But in today’s fast-moving, multi-channel environment, that approach is no longer good...

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3 min read

Supercharge Your B2B Strategy: Target Better, Measure More

The world of B2B advertising is undergoing a seismic shift. While traditional media channels still hold their ground for many advertisers, digital...

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2 min read

How to Leverage the Digital Activity Score for Smarter Audience Targeting

Understanding user engagement and intent is the foundation of successful digital marketing. With this in mind, Semcasting has introduced the Digital...

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3 min read

The Future of Healthcare Marketing in 2025—and How to Stay Ahead of the Curve

The healthcare industry is at a turning point. Thanks to innovations like non-opioid pain management, the increasing influence of AI, and shifts in...

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2 min read

Stand Out This Holiday Season with Effective Digital Advertising

Consumers are exposed to an average of 10,000 ads daily, but studies show that only a quarter of these ads are actually remembered. That means a lot...

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2 min read

Unlocking Retail Growth: The Power of First-Party Data and Identity Resolution

Unlocking Retail Growth: The Power of First-Party Data and Identity Resolution

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2 min read

The Importance of First-Party Data in Travel and Tourism Marketing

Even though Google has delayed the termination of third-party cookies, there’s no better time to focus on building a robust first-party data...

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1 min read

Celebrating Dustin: 10 Years of Dedication and Development

We're excited to feature Dustin in our latest employee spotlight as we celebrate his 10-year anniversary at Semcasting.

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2 min read

Spotlight: Elise Brekke: New Addition to Semcasting's Media Sales Team

Semcasting is thrilled to welcome Elise Brekke to the sales team!

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3 min read

The State of the Industry: Travel and Tourism

Our team recently attended a Travel and Tourism Summit in Las Vegas Nevada where they listened and learned from travel marketers and professionals...

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