FROM THE SEMCASTING TEAM

Identity Insider

Insights, research, and updates on identity resolution, audience activation, and measurement — from the team building it.

All Identity Activation Measurement B2B Healthcare Retail

Selling to a Job Title on a Shared TV

On Oct 22, LinkedIn made its professional targeting available for connected TV through Google's Display & Video 360. Advertisers can now aim streaming ads at people by job title, industry and seniority, among other ...

Marketing · Oct 29, 2026 · 6 min read

Read article

#measurement

Newsletter - Match Rate, Issue #5: "Neutral," in writing, and opt-out season

Oct 29, 2026 · 9 min read

#IdentityGraph

Newsletter - Match Rate, Issue #4

Oct 21, 2026 · 10 min read

#healthcare

Open Enrollment's Hidden Targeting Problem: Reaching the Right Households Before the Window Closes

Oct 20, 2026 · 3 min read

#IdentityGraph

Newsletter - Match Rate, Issue #3

Oct 14, 2026 · 10 min read

#newsletter

Newsletter - Match Rate, Issue #2

Oct 7, 2026 · 9 min read

#newsletter

Newsletter - Match Rate, Issue #1

Sep 30, 2026 · 6 min read

HIPAA compliant healthcare advertising

Open Enrollment Is Won in August: A Compliant Audience Playbook for Health Plans

Aug 13, 2026 · 4 min read

AudienceDesigner

AudienceDesigner and Same-Day Activation: What “Same Day” Really Means

Aug 11, 2026 · 4 min read

first-party data

Deterministic vs. Probabilistic Identity Resolution: What the Difference Costs You

Aug 6, 2026 · 6 min read

Identity Insider

Latest articles