For health insurers or pharmaceutical companies there can be a highly defined group of potential customers or members they want to communicate with. However, historically both have employed digital mass marketing tactics that drain budgets - often reaching people who are not relevant.
Labor Day in the United States signals the unofficial home stretch of the midterm election cycle....
Travel & Tourism Advertisers Can Take Advantage of Semcasting’s New Suite of Travel Segments
How did you get started in the advertising/marketing/data industry? I started in the advertising...
Semcasting, the pioneer in cookieless targeting and identity graph solutions, today announced the...
by AdExchanger // Tuesday, February 23rd, 2021 – 12:32 am
As we approach November, media concern about...
