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FROM THE SEMCASTING TEAM
Identity Insider
Insights, research, and updates on identity resolution, audience activation, and measurement — from the team building it.
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Deterministic vs. Probabilistic Identity Resolution: What the Difference Costs You
Every audience you build, every dollar you activate, and every result you report rests on one quiet assumption: that the identifier behind a record actually belongs to the person you think it does. How confident you can ...
Ray Kingman
·
Aug 6, 2026
·
6 min read
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