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Semcasting Blog

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Upgrade the Quality of Your  Digital Outreach Member Service Marketing

For health insurers or pharmaceutical companies there can be a highly defined group of potential customers or members they want to communicate with. However, historically both have employed digital mass marketing tactics that drain budgets - often reaching people who are not relevant. 

Multi-Platform Voter Outreach Avoids “October Surprises”

Labor Day in the United States signals the unofficial home stretch of the midterm election cycle....

Where Are They Traveling To?

Travel & Tourism Advertisers Can Take Advantage of Semcasting’s New Suite of Travel Segments

Guest Blog:  Humphrey Ho, Managing Partner, Americas, Hylink Digital

How did you get started in the advertising/marketing/data industry? I started in the advertising...

Semcasting Welcomes Christy Ercolino as New VP of Sales, West Coast

Semcasting, the pioneer in cookieless targeting and identity graph solutions, today announced the...

College Admissions Officers Face New Challenges to Elevate Student Recruitment Programs

College recruiting and standardized admissions tests aren’t going away, but there has been a sea...

How To Future-Proof Your Identity Solution

by AdExchanger // Tuesday, February 23rd, 2021 – 12:32 am

A Universal ID Won’t Work. It Could Jeopardize Election Integrity

The stakes for politics and privacy are too high

 

As we approach November, media concern about...