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Semcasting Blog

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Multi-Platform Voter Outreach Avoids “October Surprises”

Labor Day in the United States signals the unofficial home stretch of the midterm election cycle. The primaries are complete, parties have chosen full slates of candidates, the kids are back in school, and the distractions of summer vacation season are behind us.

The “real campaign” has now begun in earnest for 2022 midterms. Candidates are vying for all 435 seats in the federal House of Representatives and for 35 Senate seats. Thirty-nine states are also choosing governors and other state and local officials.

The 2020 census triggered a round of redistricting. That’s also complete now, making this the first election to follow new district boundaries. This makes voter targeting more challenging since many voters find themselves in a different district from elections past.

As campaigns move into this final phase, candidates and their teams are searching for that one extra tactic to lift them over the top. As voters’ home viewing habits have shifted toward connected television (CTV) and many other screens, political advertising across platforms will be key to snatching victory in close electoral matches.

Where Are They Traveling To?

Travel & Tourism Advertisers Can Take Advantage of Semcasting’s New Suite of Travel Segments

Guest Blog:  Humphrey Ho, Managing Partner, Americas, Hylink Digital

How did you get started in the advertising/marketing/data industry? I started in the advertising...

Semcasting Welcomes Christy Ercolino as New VP of Sales, West Coast

Semcasting, the pioneer in cookieless targeting and identity graph solutions, today announced the...

College Admissions Officers Face New Challenges to Elevate Student Recruitment Programs

College recruiting and standardized admissions tests aren’t going away, but there has been a sea...

How To Future-Proof Your Identity Solution

by AdExchanger // Tuesday, February 23rd, 2021 – 12:32 am

A Universal ID Won’t Work. It Could Jeopardize Election Integrity

The stakes for politics and privacy are too high


As we approach November, media concern about...

If you want to know where someone is going identify where they’ve been

Search is a tremendous tool for understanding audience intent. It accounts for more than half of...

Semcasting’s Digital Point of Care Solution Named One of the Most Innovative Products of 2019 by PM360

NORTH ANDOVER, Mass., Dec. 13, 2019 (GLOBE NEWSWIRE) — PM360, a leading trade magazine for...