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Insights, research, and updates on identity resolution, audience activation, and measurement — from the team building it.

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Identity Resolution

Newsletter - Match Rate, Issue #6: Bots get IDs, and the accreditation gap

Identity, data and measurement from someone who runs it.

Geetha Neelakantiah Geetha Neelakantiah · Nov 4, 2026 · 9 min read
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