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Insights, research, and updates on identity resolution, audience activation, and measurement — from the team building it.

All Identity Activation Measurement B2B Healthcare Retail

Measurement Can Be Simple: Clarity Drives Success in Retail Media

At the IAB Connected Commerce event in New York City, one comment aptly summed up the state of retail media: “Retail media is entering its Socratic phase.” The more the industry tries to measure, the more confused it ...

Geetha Neelakantiah · Sep 24, 2025 · 3 min read

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#measurement

CTV Advertising: Who's Winning Here?

Aug 19, 2025 · 3 min read

#AudienceTargeting

My Vacation Was Great, Except for the Ad That Wouldn’t Quit

Jul 23, 2025 · 3 min read

#measurement

Scaling Creator Campaigns: How Identity Resolution Unlocks Full-Funnel Impact

Jun 9, 2025 · 3 min read

ADS

Fresh Off the Lake: What Salmon Fishing Taught Me About Finding the Right Audience

May 15, 2025 · 3 min read

CVB

Real Visitors, Real Results: Smarter Targeting for Tourism Marketers

May 6, 2025 · 3 min read

#measurement

Why Real-Time Attribution Should Be the Center of Your Campaign Strategy

Apr 22, 2025 · 2 min read

B2B

Supercharge Your B2B Strategy: Target Better, Measure More

Mar 25, 2025 · 4 min read

#AudienceTargeting

How to Leverage the Digital Activity Score for Smarter Audience Targeting

Feb 4, 2025 · 3 min read

#healthcare

The Future of Healthcare Marketing in 2025—and How to Stay Ahead of the Curve

Jan 31, 2025 · 4 min read

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