3 min read
Permissible Purpose
Semcasting: Apr 11, 2018 1:20:13 PM
Permissible purpose.
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Don't Settle for Just Any Lead: High-Lifetime-Value (HLV) Lead Generation
Semcasting: Mar 21, 2018 11:21:13 AM
With online advertising becoming a staple in the marketing portfolio of most organizations, there are plenty of generic lead generation tactics...
3 min read
The Gun Debate and Millennial Voter Engagement
Semcasting: Mar 1, 2018 9:18:31 AM
In the short time following the Parkland, Florida shooting, we have seen the gun debate rekindled. By now, the debate over guns and security does...
1 min read
Rationalizing the Lead Generation Experience in Auto
Semcasting: Feb 15, 2018 11:30:08 AM
Mobile devices and dealer websites play a unique role for generating leads in the auto shopping experience because they open up a more dynamic and...
2 min read
Creating Value with the Unknown Fan
Semcasting: Feb 8, 2018 10:53:40 AM
Now that Super Bowl LII is behind us, teams across the NFL have started their official break. When they return, free agency and the draft will...
1 min read
Semcasting Wins Flight After Presenting at National Sports Forum Tech Tank
Semcasting: Feb 5, 2018 12:55:25 PM
Our Sr. Vice President and General Manager, Consumer Services, Jessica Bicknell, will speak at National Sports Forum (NSF) in Frisco, Texas Feb....
2 min read
Marketers Can Apply AI and Machine Learning to Inform Audience Decision Making
Semcasting: Feb 1, 2018 10:46:36 AM
As digital strategies take over the marketing ecosystem, marketers need to know who to target and if promotional methods are working. AI and Machine...
2 min read
Situational Realities in Onboarding & Attribution
Semcasting: Jan 25, 2018 10:11:22 AM
Ad-Tech, and the agencies they serve, graduated to an 'audience-based' methodology because of the higher degree of transparency it offered in...
2 min read
A User's Digital ID
Semcasting: Jan 17, 2018 2:50:49 PM
Gone are the days where consumers used just one device; nearly everyone has a mobile phone and it’s not uncommon for a person at work or at home to...
2 min read
The New Open Enrollment in Health Insurance
Semcasting: Dec 6, 2017 4:41:33 PM
Now that the Senate has greenlighted the tax bill, healthcare insurance organizations will be forced to take action. With consumers and families no...