2 min read
Where Are They Traveling To?
Semcasting: Oct 5, 2022 3:01:32 PM
Travel & Tourism Advertisers Can Take Advantage of Semcasting’s New Suite of Travel Segments
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Semcasting: Oct 5, 2022 3:01:32 PM
2 min read
Guest Blog: Humphrey Ho, Managing Partner, Americas, Hylink Digital
How did you get started in the advertising/marketing/data industry? I started in the advertising industry 11 years ago, after I did my MBA and was...
2 min read
Semcasting Welcomes Christy Ercolino as New VP of Sales, West Coast
Semcasting, the pioneer in cookieless targeting and identity graph solutions, today announced the appointment of Christy Ercolino as its new vice...
3 min read
College Admissions Officers Face New Challenges to Elevate Student Recruitment Programs
College recruiting and standardized admissions tests aren’t going away, but there has been a sea change in the process and the behavior of potential...
3 min read
How To Future-Proof Your Identity Solution
Ray Kingman: Feb 23, 2021 12:00:00 AM
by AdExchanger // Tuesday, February 23rd, 2021 – 12:32 am
3 min read
A Universal ID Won’t Work. It Could Jeopardize Election Integrity
Ray Kingman: Aug 21, 2020 12:00:00 AM
The stakes for politics and privacy are too high As we approach November, media concern about election integrity grows. Of course, not all of that...
3 min read
It’s Time to Create a Reasonable Standard for Privacy and Data
Ray Kingman: Aug 11, 2020 12:00:00 AM
2 min read
If you want to know where someone is going identify where they’ve been
Search is a tremendous tool for understanding audience intent. It accounts for more than half of the nearly $11 billion digital travel spend in 2019,...
3 min read
Semcasting’s Digital Point of Care Solution Named One of the Most Innovative Products of 2019 by PM360
Semcasting: Dec 13, 2019 5:45:00 PM
NORTH ANDOVER, Mass., Dec. 13, 2019 (GLOBE NEWSWIRE) — PM360, a leading trade magazine for marketing decision-makers in the pharmaceutical, biotech,...
1 min read
Event Marketing for a Lasting Impact
Semcasting: Jun 22, 2018 7:55:00 AM
Businesses are looking for better ways to reach and identify attendees at a conference or an event. Often the digital marketing strategy will include...