Identity Insider:

3 min read

A Universal ID Won’t Work. It Could Jeopardize Election Integrity

Ray Kingman: Aug 21, 2020 12:00:00 AM

The stakes for politics and privacy are too high As we approach November, media concern about election integrity grows. Of course, not all of that...

3 min read

It’s Time to Create a Reasonable Standard for Privacy and Data

Ray Kingman: Aug 11, 2020 12:00:00 AM

2 min read

If you want to know where someone is going identify where they’ve been

Search is a tremendous tool for understanding audience intent. It accounts for more than half of the nearly $11 billion digital travel spend in 2019,...

3 min read

Semcasting’s Digital Point of Care Solution Named One of the Most Innovative Products of 2019 by PM360

Semcasting: Dec 13, 2019 5:45:00 PM

NORTH ANDOVER, Mass., Dec. 13, 2019 (GLOBE NEWSWIRE) — PM360, a leading trade magazine for marketing decision-makers in the pharmaceutical, biotech,...

1 min read

Event Marketing for a Lasting Impact

Semcasting: Jun 22, 2018 7:55:00 AM

Businesses are looking for better ways to reach and identify attendees at a conference or an event. Often the digital marketing strategy will include...

High-Lifetime Value Acquisition Solution Introduced

Semcasting: May 25, 2018 10:42:52 AM

Dealer Marketing Solution Highlight in

2 min read

Omni-Channel Lead Generation from Your Website Traffic

Semcasting: May 3, 2018 11:42:05 AM

In B2B marketing, the favored tactic is “Account-Based Marketing (ABM).” ABM systematically provides structure to the management and qualification of...

3 min read

Permissible Purpose

Semcasting: Apr 11, 2018 1:20:13 PM

Permissible purpose.

1 min read

Don't Settle for Just Any Lead: High-Lifetime-Value (HLV) Lead Generation

Semcasting: Mar 21, 2018 11:21:13 AM

With online advertising becoming a staple in the marketing portfolio of most organizations, there are plenty of generic lead generation tactics...