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Semcasting: Apr 12, 2017 9:00:23 AM
First-Party Onboarding with Reach and Deterministic Attribution While the lines between offline and online marketing have increasingly blurred, not all marketing budgets have moved to reflect it. The macro-economic pressure for marketers to go...
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Semcasting: Apr 6, 2017 9:00:57 AM
As B2B marketers contemplate shifting more dollars to digital in order to take advantage of the lower costs and promise of better customer reach,...
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Semcasting: Mar 22, 2017 9:00:50 AM
Creating Transparency between Each Offline and Online Touchpoint The success of a digital marketing program is determined by the path that the...
3 min read
Ray Kingman: Mar 16, 2017 12:30:51 PM
With digital media increasing to 37% of all marketing spend in 2016, the calls for a proven digital ROI model continue to increase. Brands need to...
2 min read
Semcasting: Mar 15, 2017 9:35:53 AM
4 Key Themes Impacted by the Universal ID When you attend industry events involving Agencies, Ad Tech, and CRM Marketing companies, there are a few...
1 min read
Semcasting: Mar 8, 2017 9:00:20 AM
The Difference Between Multi-Channel and Omni-Channel Marketing While marketers intuitively understand the benefits of running a multi-channel...
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Semcasting: Mar 1, 2017 9:00:27 AM
As Multi-Channel Strategies Increase, Marketers Need to Close the Loop A recent IAB report found that the majority of marketers, media buyers,...
2 min read
Ray Kingman: Feb 23, 2017 9:34:54 AM
According to Ad Exchanger’s Industry Preview, native ads and header bidding are a few of the “shiny new objects” in the Ad Tech space this year....
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Semcasting: Feb 22, 2017 9:00:05 AM
Why a Transparent Audience Outweighs Online Intent We are the last members of an entire generation of marketers who have been trained in the power...
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Ray Kingman: Feb 16, 2017 9:00:51 AM
Digital Event Marketing Beyond the Geo-Fence Digital advertising is often overlooked in trade show and event marketing. The most common digital...
