2 min read
Staring Us in the Face: The Ultimate Replacement for Third-Party Cookies
Digital marketers, agencies and the adtech industry lend me your ears. There is a solution to the “cookie-identity crisis/apocalypse/armageddon.”
smartzones
1 min read
Transparency: The Audience You Select and the Audience You Get
Ray Kingman: Jun 22, 2017 2:53:14 PM
The unspoken secret behind online ‘intent’ segments is that they aren’t actually linked to individual consumers. The segments are a forecasted match...
1 min read
Transparency to Offline and Online Touchpoints
Semcasting: Jun 21, 2017 1:37:05 PM
Results, and the path that a consumer takes to a purchase, need to be measured in order to replicate success to a broader audience. Each B2C or B2B...
1 min read
Transparency: The Audience You Select and the Audience You Get
Semcasting: May 4, 2017 9:08:07 AM
The unspoken secret behind online ‘intent’ segments is that they aren’t actually linked to individual consumers. The segments are a forecasted match...
1 min read
In the Travel Industry, Audience Data Does it Better
Semcasting: Jan 13, 2016 10:00:41 AM
Multi-Dimensional Audience Data Profiles Project Today’s Online Travel Consumer Many businesses have changed their business models because of the...