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Stand Out This Holiday Season with Effective Digital Advertising
Consumers are exposed to an average of 10,000 ads daily, but studies show that only a quarter of these ads are actually remembered. That means a lot...
Retail
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Unlocking Retail Growth: The Power of First-Party Data and Identity Resolution
Unlocking Retail Growth: The Power of First-Party Data and Identity Resolution
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Connecting In-Store Walk-in Traffic with Mobile and Website Activity
Semcasting: Mar 22, 2017 9:00:50 AM
Creating Transparency between Each Offline and Online Touchpoint The success of a digital marketing program is determined by the path that the...
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Deliver Cross-Channel Advertising to Customers
Semcasting: Apr 9, 2015 2:29:48 PM
Smart Zones for Retailers Reach Customers with Relevant Advertising Across All Devices In retail marketing, there are two anchor principles: (1)...
1 min read
Micro-Target Consumers within Retail Trade Areas
Semcasting: Nov 4, 2014 5:32:52 PM
Micro-Target Consumers within Retail Trade Areas Reach Every Consumer Likely to Visit Your Retail Stores With the holiday rush right around the...