Deliver Cross-Channel Advertising to Customers

Smart Zones for Retailers

Reach Customers with Relevant Advertising Across All Devices

In retail marketing, there are two anchor principles: (1) match the relevancy of your product or service to a customer, and (2) deliver your message to that customer at the time, place, and cross-channel on the device when they are ready to purchase.

To align these principles, retailers need to be able to prequalify the prospect audience. They need to verify that prospects are in the market and are able to afford the product, place them within a trade area where they can transact, and then reach them online on any of the devices that they are likely to use for research or executing a transaction.

Audience-targeting platforms like Smart Zones allow advertisers to prequalify consumers based on affluence and known purchasing behaviors. It supports linking the audience to the most appropriate media. Finally, it can define every store location and deliver online advertising to the specific trade area and device type for cross-channel advertising to desktops, tablets, WIFI hotspots or smartphones.

Here's a look at some of those features:

• 100% reach to over 250 million-plus individuals and over 18 million businesses in the U.S. and Canada
• Trade area targeting to all customers, for each storefront
• Media Zones features for linking audiences to their preferred sites, categories, ad sizes and days/times
• Data-rich audiences defined by more than 750 demographic attributes
• Cookie-free audience targeting and no inferred audience segmentation
• 100% device-independent, cross-channel advertising to all Internet-enabled devices (i.e., desktops, laptops, tablets, smartphones or WIFI hotspots)
• Website Visitor Attribution features for automating the measurement of which ads are working and “who” is visiting your site

Click here to learn more about Smart Zones for retail.