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Ray Kingman: Feb 23, 2017 9:34:54 AM
According to Ad Exchanger’s Industry Preview, native ads and header bidding are a few of the “shiny new objects” in the Ad Tech space this year. There’s been a lot of “rolling disclosure” around the effectiveness (or lack thereof), in Native, but...
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Semcasting: Feb 22, 2017 9:00:05 AM
Why a Transparent Audience Outweighs Online Intent We are the last members of an entire generation of marketers who have been trained in the power...
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Ray Kingman: Feb 16, 2017 9:00:51 AM
Digital Event Marketing Beyond the Geo-Fence Digital advertising is often overlooked in trade show and event marketing. The most common digital...
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Semcasting: Feb 15, 2017 9:00:06 AM
Deterministic Online Targeting: Direct Mail Online Every marketer would prefer transparent, deterministic data in the audience building process.
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Ray Kingman: Feb 9, 2017 10:43:00 AM
Why ad tech is just what the doctor ordered Roughly 17 percent of the U.S. GDP is currently spent on healthcare. Modern healthcare is a massive and...
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Semcasting: Feb 8, 2017 9:00:32 AM
Post Mortem: Effectiveness of Patient-Side and Provider-Side Data in Audience Modeling Now that the annual healthcare enrollment period is over,...
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Michael Schwalbert: Jan 27, 2017 2:12:37 PM
Last week I visited New York City for the 2017 AdExchanger Industry Preview, an annual event that focuses on marketing technology trends and ideas...
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Semcasting: Jan 25, 2017 9:00:44 AM
Telecom and Utility Targeting Requires Transparent, Deterministic Technology Before a telecom or utility company launches a marketing campaign, they...
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Ray Kingman: Jan 24, 2017 4:28:09 PM
Due to comparatively low cost and high reach potential, the online sphere is an attractive place to engage potential customers. However, achieving...
1 min read
Semcasting: Jan 18, 2017 9:00:38 AM
One-to-One Account-Based Marketing at Scale Account-Based Marketing is the shiny new object in digital business targeting. This is a good thing. In...
