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Semcasting: Feb 15, 2017 9:00:06 AM
Deterministic Online Targeting: Direct Mail Online Every marketer would prefer transparent, deterministic data in the audience building process.
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Ray Kingman: Feb 9, 2017 10:43:00 AM
Why ad tech is just what the doctor ordered Roughly 17 percent of the U.S. GDP is currently spent on healthcare. Modern healthcare is a massive and...
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Semcasting: Feb 8, 2017 9:00:32 AM
Post Mortem: Effectiveness of Patient-Side and Provider-Side Data in Audience Modeling Now that the annual healthcare enrollment period is over,...
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Michael Schwalbert: Jan 27, 2017 2:12:37 PM
Last week I visited New York City for the 2017 AdExchanger Industry Preview, an annual event that focuses on marketing technology trends and ideas...
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Semcasting: Jan 25, 2017 9:00:44 AM
Telecom and Utility Targeting Requires Transparent, Deterministic Technology Before a telecom or utility company launches a marketing campaign, they...
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Ray Kingman: Jan 24, 2017 4:28:09 PM
Due to comparatively low cost and high reach potential, the online sphere is an attractive place to engage potential customers. However, achieving...
1 min read
Semcasting: Jan 18, 2017 9:00:38 AM
One-to-One Account-Based Marketing at Scale Account-Based Marketing is the shiny new object in digital business targeting. This is a good thing. In...
1 min read
Semcasting: Dec 7, 2016 9:00:33 AM
Online and Mobile: Key in the Season of Giving The holidays season is the best time of the year for non-profit organizations. According to a study...
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Semcasting: Nov 30, 2016 9:00:40 AM
Creating a Cross-Device and Cross-Location B2B Connection As Big Data and Digital become core capabilities in business development and B2B...
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Semcasting: Nov 16, 2016 9:00:17 AM
Data Gaps Hurt Marketing Engagement and ROI Data onboarding is rapidly becoming the preferred alternative to cookie “intender” segments. The process...
