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Semcasting: Nov 30, 2016 9:00:40 AM
Creating a Cross-Device and Cross-Location B2B Connection As Big Data and Digital become core capabilities in business development and B2B advertising, the demand for a deterministic account-based marketing solution grows.
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Semcasting: Nov 16, 2016 9:00:17 AM
Data Gaps Hurt Marketing Engagement and ROI Data onboarding is rapidly becoming the preferred alternative to cookie “intender” segments. The process...
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Semcasting: Nov 2, 2016 10:00:06 AM
Attribution & Match-Back Marketing attribution has been the white whale of the digital funnel since marketers first began buying keywords and running...
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Semcasting: Nov 2, 2016 9:55:48 AM
Television advertising is often recognized by political action committees (PACs) and issue advocacy groups as the most effective way to engage with...
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Semcasting: Oct 26, 2016 10:00:13 AM
Qualified Audience Targeting On the Move This holiday season, eMarketer predicts that US ecommerce sales will grow 17% — with mobile alone growing...
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Semcasting: Oct 26, 2016 9:55:24 AM
We are down to the last two weeks before Election Day. For some campaigns, this is the very last opportunity they will have to persuade and engage...
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Semcasting: Oct 19, 2016 10:00:46 AM
A Deterministic Onboarding, Delivery, and Attribution Solution Without any mechanism of deterministically tying online users to offline profiles,...
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Semcasting: Oct 12, 2016 10:00:24 AM
Mobile Footprints Improves Event and Trade Show ROI For some businesses, Fall is the season of trade shows. Major trade shows, conferences, or...
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Semcasting: Oct 5, 2016 10:00:47 AM
Onboarding for Direct Mail Online The financial services industry turned direct mail customer acquisition into a science. Too often, however, these...
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Semcasting: Sep 28, 2016 10:00:14 AM
Now Better than You Hoped Turning website traffic and site visitors into identified prospects for your CRM is the most requested tactic from CMOs,...
