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Semcasting: Feb 22, 2017 9:00:05 AM
Why a Transparent Audience Outweighs Online Intent We are the last members of an entire generation of marketers who have been trained in the power and glory of behavioral targeting. We’ve championed the value of prepackaged cookies and taken for...
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Ray Kingman: Feb 16, 2017 9:00:51 AM
Digital Event Marketing Beyond the Geo-Fence Digital advertising is often overlooked in trade show and event marketing. The most common digital...
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Semcasting: Feb 15, 2017 9:00:06 AM
Deterministic Online Targeting: Direct Mail Online Every marketer would prefer transparent, deterministic data in the audience building process.
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Ray Kingman: Feb 9, 2017 10:43:00 AM
Why ad tech is just what the doctor ordered Roughly 17 percent of the U.S. GDP is currently spent on healthcare. Modern healthcare is a massive and...
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Semcasting: Feb 8, 2017 9:00:32 AM
Post Mortem: Effectiveness of Patient-Side and Provider-Side Data in Audience Modeling Now that the annual healthcare enrollment period is over,...
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Michael Schwalbert: Jan 27, 2017 2:12:37 PM
Last week I visited New York City for the 2017 AdExchanger Industry Preview, an annual event that focuses on marketing technology trends and ideas...
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Semcasting: Jan 25, 2017 9:00:44 AM
Telecom and Utility Targeting Requires Transparent, Deterministic Technology Before a telecom or utility company launches a marketing campaign, they...
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Ray Kingman: Jan 24, 2017 4:28:09 PM
Due to comparatively low cost and high reach potential, the online sphere is an attractive place to engage potential customers. However, achieving...
1 min read
Semcasting: Jan 18, 2017 9:00:38 AM
One-to-One Account-Based Marketing at Scale Account-Based Marketing is the shiny new object in digital business targeting. This is a good thing. In...
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Semcasting: Dec 7, 2016 9:00:33 AM
Online and Mobile: Key in the Season of Giving The holidays season is the best time of the year for non-profit organizations. According to a study...
