3 min read
Ray Kingman: Jan 24, 2017 4:28:09 PM
Due to comparatively low cost and high reach potential, the online sphere is an attractive place to engage potential customers. However, achieving transparency in digital advertising can be difficult. Knowing that you’ve identified the right...
Read More1 min read
Semcasting: Jan 18, 2017 9:00:38 AM
One-to-One Account-Based Marketing at Scale Account-Based Marketing is the shiny new object in digital business targeting. This is a good thing. In...
1 min read
Semcasting: Dec 7, 2016 9:00:33 AM
Online and Mobile: Key in the Season of Giving The holidays season is the best time of the year for non-profit organizations. According to a study...
1 min read
Semcasting: Nov 30, 2016 9:00:40 AM
Creating a Cross-Device and Cross-Location B2B Connection As Big Data and Digital become core capabilities in business development and B2B...
1 min read
Semcasting: Nov 16, 2016 9:00:17 AM
Data Gaps Hurt Marketing Engagement and ROI Data onboarding is rapidly becoming the preferred alternative to cookie “intender” segments. The process...
1 min read
Semcasting: Nov 2, 2016 10:00:06 AM
Attribution & Match-Back Marketing attribution has been the white whale of the digital funnel since marketers first began buying keywords and running...
1 min read
Semcasting: Nov 2, 2016 9:55:48 AM
Television advertising is often recognized by political action committees (PACs) and issue advocacy groups as the most effective way to engage with...
1 min read
Semcasting: Oct 26, 2016 10:00:13 AM
Qualified Audience Targeting On the Move This holiday season, eMarketer predicts that US ecommerce sales will grow 17% — with mobile alone growing...
1 min read
Semcasting: Oct 26, 2016 9:55:24 AM
We are down to the last two weeks before Election Day. For some campaigns, this is the very last opportunity they will have to persuade and engage...
1 min read
Semcasting: Oct 19, 2016 10:00:46 AM
A Deterministic Onboarding, Delivery, and Attribution Solution Without any mechanism of deterministically tying online users to offline profiles,...
