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Michael Schwalbert: Jan 27, 2017 2:12:37 PM
Last week I visited New York City for the 2017 AdExchanger Industry Preview, an annual event that focuses on marketing technology trends and ideas for the coming year. This year’s Industry Preview marked the third anniversary of the conference and...
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Semcasting: Jan 25, 2017 9:00:44 AM
Telecom and Utility Targeting Requires Transparent, Deterministic Technology Before a telecom or utility company launches a marketing campaign, they...
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Ray Kingman: Jan 24, 2017 4:28:09 PM
Due to comparatively low cost and high reach potential, the online sphere is an attractive place to engage potential customers. However, achieving...
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Semcasting: Jan 18, 2017 9:00:38 AM
One-to-One Account-Based Marketing at Scale Account-Based Marketing is the shiny new object in digital business targeting. This is a good thing. In...
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Semcasting: Dec 7, 2016 9:00:33 AM
Online and Mobile: Key in the Season of Giving The holidays season is the best time of the year for non-profit organizations. According to a study...
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Semcasting: Nov 30, 2016 9:00:40 AM
Creating a Cross-Device and Cross-Location B2B Connection As Big Data and Digital become core capabilities in business development and B2B...
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Semcasting: Nov 16, 2016 9:00:17 AM
Data Gaps Hurt Marketing Engagement and ROI Data onboarding is rapidly becoming the preferred alternative to cookie “intender” segments. The process...
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Semcasting: Nov 2, 2016 10:00:06 AM
Attribution & Match-Back Marketing attribution has been the white whale of the digital funnel since marketers first began buying keywords and running...
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Semcasting: Nov 2, 2016 9:55:48 AM
Television advertising is often recognized by political action committees (PACs) and issue advocacy groups as the most effective way to engage with...
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Semcasting: Oct 26, 2016 10:00:13 AM
Qualified Audience Targeting On the Move This holiday season, eMarketer predicts that US ecommerce sales will grow 17% — with mobile alone growing...
