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Semcasting: Jul 20, 2016 10:00:09 AM
You Know Who is Most Likely to Vote for You, but What if You Can’t Reach Them? It’s political season. The conventions in Cleveland and Philadelphia will run for the next two weeks and the time to kick off your campaign officially starts now.
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Semcasting: Jul 13, 2016 10:00:33 AM
How to Match & Reach Consumers with the Right Health Insurance Program The Affordable Care Act has required healthcare insurers to offer policy...
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Semcasting: Jul 6, 2016 10:00:48 AM
Site Visitor Attribution is a Campaign Requirement Now that the July Fourth fireworks are over, there is one item on the marketing campaign checklist...
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Semcasting: Jun 22, 2016 2:51:15 PM
Don't Miss the Potential in Omni-Channel Marketing A recent Advertising Research Foundation study found that brands see an average 19% increase in...
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Semcasting: Jun 15, 2016 10:00:41 AM
Deterministic Data & Site Visitor Attribution Enhances B2B Marketing at Every Step B2B marketing campaigns are largely constructed around the same...
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Semcasting: Jun 8, 2016 10:00:29 AM
Reach Digital Audiences Based on Physical Locations In traditional offline media and storefront marketing, address-level geo-targeting and...
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Semcasting: Jun 1, 2016 10:00:12 AM
Mobile Expands Consumer Touchpoints, Internet of Things Devices Provide Audience Definition In ad tech and beyond, there’s a growing acceptance of...
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Semcasting: May 18, 2016 10:00:35 AM
Offline Data Addresses Audience Transparency Problems While online behavioral targeting has evolved into an ad tech standard, it increasingly isn’t...
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Semcasting: May 11, 2016 10:00:45 AM
Real-Time Optimization is Necessary, but Pre-Optimization Gives You an Edge As programmatic real-time bidding has matured, bidder optimization has...
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Semcasting: May 4, 2016 1:37:08 PM
Marketing Data Silos are Holding Back Transparency and Growth As consumer data collection increases, marketing becomes more specialized and accurate....
