Creating Retail Touchpoints with Mobile Footprints

Consumer Opportunities Based on In-Store and Out-of-Store Activity

A successful marketing program is the result of understanding the customer profile in all channels in which they transact. How many times has the prospect interacted with your messaging, and in what channels? Does your marketing accurately reflect their position in the sales funnel?

Storefront-to-Digital-to-Home touchpoints can be difficult to track. If a customer walks into a store, they can’t necessarily be tagged with a cookie if their device doesn’t support it. Most devices don’t. But their visit has an impact on how you should market to them at that specific time and in the future.

Mobile Footprints is a new technology that creates and informs this cross-channel retail touchpoints connection. Mobile Footprints are created by identifying the daily links that more than 90 million devices make with over 700 million locations, through Wi-Fi and mobile carrier networks. Using these links, connections can be made between customers who have visited a store and their household or office locations.

Mobile Footprints are built without cookies, geo-fences, or tracking beacons. Instead, it works by creating a device history of fixed mobile and ISP delivery points based on the IP Address. These histories — built in windows of 7, 30, 60, or 90 days — are updated daily, and can deterministically map devices to individual locations and then be extended to multiple locations over time. Mobile devices that are linked to a household or business can be appended with demographic or firmographic data to provide profiling, personalization, and attribution.

This matching process is based on Semcasting Smart Zones®, our patented IP targeting technology. Smart Zones provides transparent coverage of 240 million consumers and 18 million businesses in the U.S. and Canada, for cross-device reach and insight into prospect engagement.

For more information, download our Mobile Footprints datasheet.