Identity Insider:

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Offline and Online Transparency Touchpoints

Results, and the path that a consumer takes to a purchase, need to be measured in order to replicate success to a broader audience. Each B2C or B2B...

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Transparency to Offline and Online Touchpoints

Results, and the path that a consumer takes to a purchase, need to be measured in order to replicate success to a broader audience. Each B2C or B2B...

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Mobile Transparency to Customers, Prospects, and Locations

Semcasting Mobile IP Footprints The notion of a smarter approach to cross-device targeting has long occupied AdTech discussions. Our mobile footprint...

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Mobile Targeting for Politics

During this election cycle, every campaign worth its salt understands that targeting the right audience with the right message is critical. Hundreds...