Your Device-Independent, Always Connected World
We Now Live in a Device-Independent, Always Connected World Your Audience Targeting Plan Needs to Adapt Today, 91% of U.S. adults have cell phones....
In an age where programmatic audience targeting is being positioned as “direct mail online” – it is incumbent on marketers to demand transparency and proof of results when they onboard and target a known list of households and persons.
There are any number of faux measurement factors that get applied to suggest your digital ad spend is producing a “lift factor” or “modeled results.” These are forecasted results, and in today’s marketplace only a deterministic measurement can and should be applied every time you sign an insertion order.
There are three key measures you need to ask your digital partner for:
The Semcasting alternative to black box onboarding and attribution is based on IP matching to digital delivery points covering the U.S. and Canada. We bypass the cookie match problem and cover over 400 million devices – linking across mobile devices to home and business networks. The objective of our non-cookie based technology is to maximize the match rates of unique users — reaching the right people at a rate of up to 85% of the time based on thousands of campaigns in retail, financial, healthcare, B2B, political, and beyond. The difference is that we maintain a persistent ID within our Safe Haven from a postal or email list through to the attribution of a sale whether that sale is online or in the store.
We build proof of performance into every campaign.
Learn more about attribution or get a personalized demo by contacting us today.
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