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Semcasting: Jun 8, 2016 10:00:29 AM
Reach Digital Audiences Based on Physical Locations In traditional offline media and storefront marketing, address-level geo-targeting and location-specific ad targeting is an implicit and required part of the promotional process. Up until recently,...
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Semcasting: Jun 1, 2016 10:00:12 AM
Mobile Expands Consumer Touchpoints, Internet of Things Devices Provide Audience Definition In ad tech and beyond, there’s a growing acceptance of...
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Semcasting: May 18, 2016 10:00:35 AM
Offline Data Addresses Audience Transparency Problems While online behavioral targeting has evolved into an ad tech standard, it increasingly isn’t...
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Semcasting: May 11, 2016 10:00:45 AM
Real-Time Optimization is Necessary, but Pre-Optimization Gives You an Edge As programmatic real-time bidding has matured, bidder optimization has...
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Semcasting: May 4, 2016 1:37:08 PM
Marketing Data Silos are Holding Back Transparency and Growth As consumer data collection increases, marketing becomes more specialized and accurate....
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Semcasting: Apr 27, 2016 9:38:58 AM
Big Data isn’t the Same as Adding More Segments Too often, online marketers jump into campaigns with incomplete prospect data.
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Semcasting: Apr 20, 2016 10:00:47 AM
Generate Qualified Leads from Website Visitors – Without Form Conversions One of the primary goals of a corporate website is to generate qualified...
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Semcasting: Apr 13, 2016 9:35:04 AM
Many Attribution Tools Lack a Clear Path to Connect to Website Leads A basic premise of marketing is to turn prospects into qualified leads. To...
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Semcasting: Mar 30, 2016 10:00:41 AM
Affluent Consumers Require More Robust Digital Targeting In 2015, spending by affluent households is expected to have exceeded $406 billion,...
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Semcasting: Mar 23, 2016 11:00:21 AM
Attribute Marketing Spend to Real Consumers and Connect Consumer Behavior The current understanding of attribution is often defined by last-click,...
