1 min read
Semcasting: May 18, 2016 10:00:35 AM
Offline Data Addresses Audience Transparency Problems While online behavioral targeting has evolved into an ad tech standard, it increasingly isn’t telling marketers the full story.
Read More1 min read
Semcasting: May 11, 2016 10:00:45 AM
Real-Time Optimization is Necessary, but Pre-Optimization Gives You an Edge As programmatic real-time bidding has matured, bidder optimization has...
1 min read
Semcasting: May 4, 2016 1:37:08 PM
Marketing Data Silos are Holding Back Transparency and Growth As consumer data collection increases, marketing becomes more specialized and accurate....
1 min read
Semcasting: Apr 27, 2016 9:38:58 AM
Big Data isn’t the Same as Adding More Segments Too often, online marketers jump into campaigns with incomplete prospect data.
1 min read
Semcasting: Apr 20, 2016 10:00:47 AM
Generate Qualified Leads from Website Visitors – Without Form Conversions One of the primary goals of a corporate website is to generate qualified...
1 min read
Semcasting: Apr 13, 2016 9:35:04 AM
Many Attribution Tools Lack a Clear Path to Connect to Website Leads A basic premise of marketing is to turn prospects into qualified leads. To...
1 min read
Semcasting: Mar 30, 2016 10:00:41 AM
Affluent Consumers Require More Robust Digital Targeting In 2015, spending by affluent households is expected to have exceeded $406 billion,...
1 min read
Semcasting: Mar 23, 2016 11:00:21 AM
Attribute Marketing Spend to Real Consumers and Connect Consumer Behavior The current understanding of attribution is often defined by last-click,...
1 min read
Semcasting: Mar 17, 2016 10:00:50 AM
Extend your Reach: Connect with Business Owners at Both the Office and the Home Traditional online B2B targeting relies on tapping into a business...
1 min read
Semcasting: Mar 9, 2016 10:00:53 AM
Offline and Online Data Extension Online and offline data are inherently different.
