1 min read
Semcasting: Apr 27, 2016 9:38:58 AM
Big Data isn’t the Same as Adding More Segments Too often, online marketers jump into campaigns with incomplete prospect data.
Read More1 min read
Semcasting: Apr 20, 2016 10:00:47 AM
Generate Qualified Leads from Website Visitors – Without Form Conversions One of the primary goals of a corporate website is to generate qualified...
1 min read
Semcasting: Apr 13, 2016 9:35:04 AM
Many Attribution Tools Lack a Clear Path to Connect to Website Leads A basic premise of marketing is to turn prospects into qualified leads. To...
1 min read
Semcasting: Mar 30, 2016 10:00:41 AM
Affluent Consumers Require More Robust Digital Targeting In 2015, spending by affluent households is expected to have exceeded $406 billion,...
1 min read
Semcasting: Mar 23, 2016 11:00:21 AM
Attribute Marketing Spend to Real Consumers and Connect Consumer Behavior The current understanding of attribution is often defined by last-click,...
1 min read
Semcasting: Mar 17, 2016 10:00:50 AM
Extend your Reach: Connect with Business Owners at Both the Office and the Home Traditional online B2B targeting relies on tapping into a business...
1 min read
Semcasting: Mar 9, 2016 10:00:53 AM
Offline and Online Data Extension Online and offline data are inherently different.
1 min read
Semcasting: Mar 2, 2016 10:00:09 AM
Trade Area Targeting and Geo-Fencing Further the Retail Process. Twenty years ago, the Internet was still a news story. In less than a generation,...
2 min read
Semcasting: Feb 17, 2016 10:00:33 AM
Devices and Technology May Force a Data Collection Solution Over the past few years, ad tech has been fighting a battle with the FTC and Privacy...
1 min read
Semcasting: Feb 10, 2016 10:00:28 AM
Cookie-Based Ad Personalization is Incomplete, But Data Holds Potential. Online ad personalization is the future. The industry recognizes it, and...
