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Semcasting: Jul 27, 2016 10:35:09 AM
Cookies have been Over-Harvested, and Ad Tech Needs to Replace Them Programmatic advertising is driven by audience reach and accuracy. There is much discussion in the industry about “person-based” online marketing because advertisers are demanding...
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Semcasting: Jul 20, 2016 10:00:09 AM
You Know Who is Most Likely to Vote for You, but What if You Can’t Reach Them? It’s political season. The conventions in Cleveland and Philadelphia...
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Semcasting: Jul 13, 2016 10:00:33 AM
How to Match & Reach Consumers with the Right Health Insurance Program The Affordable Care Act has required healthcare insurers to offer policy...
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Semcasting: Jul 6, 2016 10:00:48 AM
Site Visitor Attribution is a Campaign Requirement Now that the July Fourth fireworks are over, there is one item on the marketing campaign checklist...
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Semcasting: Jun 22, 2016 2:51:15 PM
Don't Miss the Potential in Omni-Channel Marketing A recent Advertising Research Foundation study found that brands see an average 19% increase in...
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Semcasting: Jun 15, 2016 10:00:41 AM
Deterministic Data & Site Visitor Attribution Enhances B2B Marketing at Every Step B2B marketing campaigns are largely constructed around the same...
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Semcasting: Jun 8, 2016 10:00:29 AM
Reach Digital Audiences Based on Physical Locations In traditional offline media and storefront marketing, address-level geo-targeting and...
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Semcasting: Jun 1, 2016 10:00:12 AM
Mobile Expands Consumer Touchpoints, Internet of Things Devices Provide Audience Definition In ad tech and beyond, there’s a growing acceptance of...
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Semcasting: May 18, 2016 10:00:35 AM
Offline Data Addresses Audience Transparency Problems While online behavioral targeting has evolved into an ad tech standard, it increasingly isn’t...
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Semcasting: May 11, 2016 10:00:45 AM
Real-Time Optimization is Necessary, but Pre-Optimization Gives You an Edge As programmatic real-time bidding has matured, bidder optimization has...
