Match your Audience to the Best Media Before a Campaign Begins

Real-Time Optimization is Necessary, but Pre-Optimization Gives You an Edge

As programmatic real-time bidding has matured, bidder optimization has become a campaign standard. However, post-launch optimization will ultimately waste money and impression counts before seeing benefits.

Every platform and managed service team offers near-real-time optimization, and most can deliver impressions comfortably below max prices. The issue is that optimization efforts are based on the data of a single campaign; without greater context, the learning process starts over again every time you run a new ad segment.

Time, money, and impressions are not your friend in RTB optimization. To eliminate waste associated with the learning process, you need to pre-optimize your media selections before the campaign begins.

Semcasting has developed a patent-pending solution known as Media Zones that can match any audience to their preferred media mix before a single impression is served.

Media Zones provides more than an audience’s favored websites and media categories – it aligns audience segments to their optimal bid price, ad size, time of day, day of week, and device type.

In the Media Zones process, hundreds of automated genetic models continuously score more than five billion media impressions and engagement events. By comparing the performance of your specific audience to the performance of all audiences across more than 1,500 contextual categories, Media Zones guides your ad operations decisions prior to campaign launch.

Ad operations are critical to the success of any campaign, and Media Zones provides teams with audience-specific data to cut back on the learning curve. Once a campaign is underway, real-time optimization is initiated sooner and generates a more positive impact.

Match your audience to the best media before a campaign begins. For any campaign or any audience, Media Zones eliminates waste and increases ROI. To learn more, download our Media Zones product overview.