Identity Insider:

Semcasting's Identity Resolution and Measurement Solutions

1 min read

In the Travel Industry, Audience Data Does it Better

Multi-Dimensional Audience Data Profiles Project Today’s Online Travel Consumer Many businesses have changed their business models because of the Internet. Perhaps the most sweeping changes have been seen in the travel industry. The travel agent,...

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The 2016 MarTech and AdTech Merger

Why 2016 is the Year of Marketing Evolution Looking forward to 2016, I’m reminded of the oft-repeated anecdote concerning change. If a frog is placed...

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Customer Acquisition Programs with Scale and Focus

Sifting Gold with Invitation to Apply Performance Index Scoring Customer acquisition programs are like panning for gold. You have a general idea of...

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Event Targeting: Context Marketing for Qualified Audiences

Relevant Messaging, Device Independence, 100% Reach We’re more connected today than ever before. Marketers of all kinds – event coordinators,...

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Semcasting Ranked 313 in Deloitte 2015 Technology Fast 500™

208 Percent Revenue Growth Attributed to Patented Smart Zones Technology Deloitte’s Technology Fast 500 provides a ranking of the fastest growing...

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Reach Every Voter on Every Device in the District they Vote

Scale, Transparency, and Location Targeting in Politics There is no modern political campaign that would dispute the importance of a robust digital...

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Auto Advertising with Big Data

Targeting Qualified Auto Buyers at Scale The automotive dealership has for years been the prototypical brick-and-mortar store. Dealerships and the...

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Qualifying and Generating Online Leads

Support and Secure your Financial Services Marketing Take a step back for a moment and look at your banking and spending habits. When was the last...

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Improve your Retail Marketing ROI this Holiday Season

Target Qualified Audiences Online and Cut Through the Clutter The holiday season seems to come earlier every year, making it harder and harder to...

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Entertainment – Smarter Target Marketing

Unique Consumer Reach Drives ROI Reading reviews for a movie before you watch it, buying a ticket for a sporting event, or checking the “foodie”...

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