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Semcasting: May 4, 2016 1:37:08 PM
Marketing Data Silos are Holding Back Transparency and Growth As consumer data collection increases, marketing becomes more specialized and accurate. The process of segmenting new channels, however, requires that marketers work to perfect data...
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Semcasting: Apr 27, 2016 9:38:58 AM
Big Data isn’t the Same as Adding More Segments Too often, online marketers jump into campaigns with incomplete prospect data.
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Semcasting: Apr 20, 2016 10:00:47 AM
Generate Qualified Leads from Website Visitors – Without Form Conversions One of the primary goals of a corporate website is to generate qualified...
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Semcasting: Apr 13, 2016 9:35:04 AM
Many Attribution Tools Lack a Clear Path to Connect to Website Leads A basic premise of marketing is to turn prospects into qualified leads. To...
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Semcasting: Mar 30, 2016 10:00:41 AM
Affluent Consumers Require More Robust Digital Targeting In 2015, spending by affluent households is expected to have exceeded $406 billion,...
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Semcasting: Mar 23, 2016 11:00:21 AM
Attribute Marketing Spend to Real Consumers and Connect Consumer Behavior The current understanding of attribution is often defined by last-click,...
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Semcasting: Mar 17, 2016 10:00:50 AM
Extend your Reach: Connect with Business Owners at Both the Office and the Home Traditional online B2B targeting relies on tapping into a business...
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Semcasting: Mar 9, 2016 10:00:53 AM
Offline and Online Data Extension Online and offline data are inherently different.
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Semcasting: Mar 2, 2016 10:00:09 AM
Trade Area Targeting and Geo-Fencing Further the Retail Process. Twenty years ago, the Internet was still a news story. In less than a generation,...
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Semcasting: Feb 17, 2016 10:00:33 AM
Devices and Technology May Force a Data Collection Solution Over the past few years, ad tech has been fighting a battle with the FTC and Privacy...
