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Semcasting: Mar 2, 2016 10:00:09 AM
Trade Area Targeting and Geo-Fencing Further the Retail Process. Twenty years ago, the Internet was still a news story. In less than a generation, the concept of commerce has changed dramatically, and as e-commerce continues to evolve so do consumer...
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Semcasting: Feb 17, 2016 10:00:33 AM
Devices and Technology May Force a Data Collection Solution Over the past few years, ad tech has been fighting a battle with the FTC and Privacy...
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Semcasting: Feb 10, 2016 10:00:28 AM
Cookie-Based Ad Personalization is Incomplete, But Data Holds Potential. Online ad personalization is the future. The industry recognizes it, and...
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Semcasting: Jan 13, 2016 10:00:41 AM
Multi-Dimensional Audience Data Profiles Project Today’s Online Travel Consumer Many businesses have changed their business models because of the...
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Semcasting: Jan 6, 2016 10:00:20 AM
Why 2016 is the Year of Marketing Evolution Looking forward to 2016, I’m reminded of the oft-repeated anecdote concerning change. If a frog is placed...
1 min read
Semcasting: Dec 9, 2015 10:00:02 AM
Sifting Gold with Invitation to Apply Performance Index Scoring Customer acquisition programs are like panning for gold. You have a general idea of...
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Semcasting: Dec 2, 2015 10:00:31 AM
Relevant Messaging, Device Independence, 100% Reach We’re more connected today than ever before. Marketers of all kinds – event coordinators,...
2 min read
Semcasting: Nov 18, 2015 10:00:47 AM
208 Percent Revenue Growth Attributed to Patented Smart Zones Technology Deloitte’s Technology Fast 500 provides a ranking of the fastest growing...
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Semcasting: Nov 12, 2015 6:31:48 PM
Scale, Transparency, and Location Targeting in Politics There is no modern political campaign that would dispute the importance of a robust digital...
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Semcasting: Oct 28, 2015 11:00:16 AM
Targeting Qualified Auto Buyers at Scale The automotive dealership has for years been the prototypical brick-and-mortar store. Dealerships and the...
