Reach Business Owners when they’re Ready to Transact

Extend your Reach: Connect with Business Owners at Both the Office and the Home

Traditional online B2B targeting relies on tapping into a business network through a cookie set on the desktop. Up until now, that process involved onboarding a list of businesses, trying to match business titles, or selecting business categories. These methods rarely allow you to actually reach business owners and professionals.

Reason One: Title and business targeting relies on cookies, which typically get blocked at the business modem or at the desktop. The most extreme example of this is trying to target an IT Director, who will almost definitely have a third-party cookie blocker installed.

Reason Two: Business owners and professionals are not browsing or looking at news sites with any regularity while in the office, rarely engaging with advertising. The work day is billable hours, and most professionals simply don’t have the time.

Our solution is unique in that it allows you to reach business owners both cross-device (desktop and mobile) as well as cross-location (home and office). It is critical to your campaign’s scale and reach that you bring advertising to the device that is most reliable for quality contact and the place where business owners are more inclined to interact: at home.

We’ve linked our proprietary database of 13 million business locations to the business professionals’ home addresses through precise LAT/LONG coordinates, drive-time analysis, and cross-device mapping. The result is over 15 million business owners, operators, and self-employed professionals matched by title and professional network associations to their business address, home address, and device preference.

Marketing coverage to both the business and the home allows for maximum brand and product awareness as well as maximum opportunities for engagement.

Learn more about reaching business owners at home with Smart Zones IP Targeting by downloading our datasheet.