Turn Website Visitors into Actionable Marketing Leads

Many Attribution Tools Lack a Clear Path to Connect to Website Leads

A basic premise of marketing is to turn prospects into qualified leads. To further refine this process, marketers need to be able to perform attribution analysis to link investments and campaigns to measurable results.

In digital marketing, the corporate website is the nucleus of all campaigns – connecting via landing pages, blogs, contact forms, and more. The problem with online attribution is that existing tools lack the ability to tie the prospects’ online footprint to actionable marketing data. Tools like Google Analytics do a great job of measuring volume of traffic and pages of interest on a site, but they do little to inform the organization of who those users are and do not provide a clear path to connect with them after they leave.

We developed our website attribution tool, Site Visitor Attribution (SVA), as a way to connect web traffic to existing marketing campaigns and cross-channel outreach - a way to turn website visitors into marketing leads. In addition, SVA’s site visitor profiling can be used as a stand-alone lead generation system or for look-alike modeling and audience extension.

Join CEO Ray Kingman in a webinar on April 21 at 2 p.m. to get an understanding of how SVA can deliver a deep understanding of consumer demographics and business firmographics, and how that information can be turned into highly qualified and actionable marketing leads across multiple marketing channels.