Identity Insider:

Semcasting's Identity Resolution and Measurement Solutions

ADS

2 min read

Maximizing the Power of First-Party Data

Google has finally begun the process of third-party cookie depreciation, and with the seismic shift this signifies for advertisers, it’s essential to...

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2 min read

Republicans and Democrats: How Different Are They?

Politics is a sensitive subject these days, as the divide between Republicans and Democrats is wider than ever before. While they sit on opposite...

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clinicaltrial_targeting

2 min read

Clinical Trials & Patient Targeting: Reach Your Precise Audience

At each stage of drug development in a pharmaceutical company – from patient research to clinical trial recruitment to sales launch – there is a very...

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matt-hedberg

3 min read

Multi-Platform Voter Outreach Avoids “October Surprises”

Labor Day in the United States signals the unofficial home stretch of the midterm election cycle. The primaries are complete, parties have chosen...

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2 min read

The ABM - B2B Challenge

The largest untapped resource for lead generation is the corporate website. Prospects provide ample indication of interest, but remain unidentified...

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1 min read

Turn Website Visitors into Actionable Marketing Leads

Many Attribution Tools Lack a Clear Path to Connect to Website Leads A basic premise of marketing is to turn prospects into qualified leads. To...

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