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Maximizing the Power of First-Party Data
Google has finally begun the process of third-party cookie depreciation, and with the seismic shift this signifies for advertisers, it’s essential to...
ADS
2 min read
Republicans and Democrats: How Different Are They?
Politics is a sensitive subject these days, as the divide between Republicans and Democrats is wider than ever before. While they sit on opposite...
2 min read
Clinical Trials & Patient Targeting: Reach Your Precise Audience
At each stage of drug development in a pharmaceutical company – from patient research to clinical trial recruitment to sales launch – there is a very...
3 min read
Multi-Platform Voter Outreach Avoids “October Surprises”
Labor Day in the United States signals the unofficial home stretch of the midterm election cycle. The primaries are complete, parties have chosen...
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The ABM - B2B Challenge
Ray Kingman: Jul 27, 2017 10:18:19 AM
The largest untapped resource for lead generation is the corporate website. Prospects provide ample indication of interest, but remain unidentified...
1 min read
Turn Website Visitors into Actionable Marketing Leads
Semcasting: Apr 13, 2016 9:35:04 AM
Many Attribution Tools Lack a Clear Path to Connect to Website Leads A basic premise of marketing is to turn prospects into qualified leads. To...