Identity Insider:

1 min read

Create a Feast for the Sales & Marketing Funnel: Turn your Site Traffic into Named Leads

The life blood of sales is quality leads. This has been a staple in B2B marketing, but in today’s digital on-demand culture it is also highly...

1 min read

Turn Website Visitors into Actionable Marketing Leads

Many Attribution Tools Lack a Clear Path to Connect to Website Leads A basic premise of marketing is to turn prospects into qualified leads. To...