B2B and B2C Event Targeting Is a Game Changer
Event Targeting for B2B and B2C Advertisers Deliver Cross-Device Messaging to Consumers at Any Event Location Whether at work, in a hotel coffee...
For some businesses, Fall is the season of trade shows. Major trade shows, conferences, or conventions offer opportunities for the key stakeholder to gather and discuss advancements in their respective industries.
Trade show attendees are out to secure meetings with vendors, potential partners, and investors. However, every business is competing for attention with dozens, if not hundreds, of others. You need an outreach strategy that will reach as many prospects as possible while managing the cost of your trade show investment.
Most of the time, digital advertising is overlooked in trade show marketing. Usually, that is because the target audience is a small group in an even smaller venue. Online advertising, however, is depending more and more on mobile and cross-device targeting. This change could benefit trade show and event targeting in a profound way.
Semcasting Mobile Footprints is a new technology that enables mobile targeting at the event as well as at the participants’ home and business locations after the show is over. Mobile Footprints follows every location for mobile activity over periods of 1–90 days. In this way, Mobile Footprints will improve retargeting and provide necessary campaign extension for over 110 million unique devices.
Learn more about Semcasting’s Mobile Footprints solution to increasing event and trade show ROI.
Event Targeting for B2B and B2C Advertisers Deliver Cross-Device Messaging to Consumers at Any Event Location Whether at work, in a hotel coffee...
With Google AdSense and similar advertising platforms, marketers focus their campaigns primarily on contextual site targeting rather than audience...
Relevant Messaging, Device Independence, 100% Reach We’re more connected today than ever before. Marketers of all kinds – event coordinators,...