Event Targeting: Context Marketing for Qualified Audiences
Relevant Messaging, Device Independence, 100% Reach We’re more connected today than ever before. Marketers of all kinds – event coordinators,...
Whether at work, in a hotel coffee shop, at a ballgame or sitting at home on the couch—more often than not, consumers have a smartphone or tablet in their hand. Consumers are always connected, and marketers are quickly recognizing that targeting them while they are attending an event is a great way to inform and procure qualified consumers.
Smart Zones B2B and B2C event targeting features allow marketers to reach users “in context” by targeting Wi-Fi and Internet connections on any device at virtually any public event location. Smart Zones opens up targeting to a new level—where the user can be linked to information, products and services that align with their immediate experience.
Smart Zones is successfully being used by industry leaders in many kinds of event targeting scenarios, including:
To learn more about Smart Zones' event targeting solutions, contact us.
Relevant Messaging, Device Independence, 100% Reach We’re more connected today than ever before. Marketers of all kinds – event coordinators,...
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