B2B and B2C Event Targeting Is a Game Changer

Event Targeting for B2B and B2C Advertisers

Deliver Cross-Device Messaging to Consumers at Any Event Location

Whether at work, in a hotel coffee shop, at a ballgame or sitting at home on the couch—more often than not, consumers have a smartphone or tablet in their hand. Consumers are always connected, and marketers are quickly recognizing that targeting them while they are attending an event is a great way to inform and procure qualified consumers.

Smart Zones B2B and B2C event targeting features allow marketers to reach users “in context” by targeting Wi-Fi and Internet connections on any device at virtually any public event location. Smart Zones opens up targeting to a new level—where the user can be linked to information, products and services that align with their immediate experience.

Smart Zones is successfully being used by industry leaders in many kinds of event targeting scenarios, including:

• Business events for trade area banking, real estate open houses, insurance seminars, store openings and recruiting
• Legislative and political events for candidate rallies, state and national political conventions, GOTV, White House, Statehouse, Senate and Congressional offices
• Medical and pharmaceutical events for physician targeting, medical office openings, blood drives, medical devices and pharmaceutical promotions
• Higher education events for PSATs/SATs, nursing, education departments, engineering programs, college enrollment, sporting events and tours
• Trade shows and conventions for ad-tech, DMA, automotive, aerospace, entertainment and craft brewers

To learn more about Smart Zones' event targeting solutions, contact us.