Targeting Affluent Super Consumers Online

Affluent Consumers Require More Robust Digital Targeting

In 2015, spending by affluent households is expected to have exceeded $406 billion, according to the annual Time Inc. and YouGov Survey of Affluence and Wealth. Affluent Consumers are also Super Consumers – and in today’s marketplace, digital advertising (especially) needs to up its game in order to meet the growing potential.

Affluent households are more likely to use the Internet than any other income bracket, 97% of them reporting active use according to the Pew Research Center. And, according to a recent MediaPost survey, 84% of affluent shoppers far prefer to research purchases online rather than doing it at a store. More than half of all affluents choose to complete the buying process online.

“Super Consumers” exist at the top ten percent of the audience pool and contain everything from millennials and professionals to stay-at-home moms. This is why it’s difficult to define the right audience and execute a traditional digital campaign – a 20% standard cookie match rate to 10% of the overall Internet audience often doesn’t leave you with enough prospects to form a viable base.

With Semcasting Smart Zones™, we provide advertisers with highly segmented demographics and socioeconomic attributes. We can identify and target affluent super consumers based on net worth, discretionary income, invested assets, home value, home equity, profession and more. We even have specialty variables such as Business Owners at Home and Charitable Giving that help you find verified affluent households. In our proprietary database of 249 million people and 18 million businesses we associate over 750+ variables to help you make informed targeting decisions.

Onboard a target audience to our patented IP targeting platform and we can offer nearly 100 percent unique reach to identified super consumers with no device restrictions.

Learn more by downloading our Affluence Indicator Variables datasheet.