Reach Qualified New Home Buyers with Lines of Credit and Mortgage Offers

Reach Qualified New Home Buyers with Lines of Credit and Mortgage Offers

Smart Zones Micro-Targets Home Owners in Regional and Branch Trade Areas with 100% Reach

With mortgages maintaining consistently low rates and lines of credit becoming more readily available, new home buyers are once again actively looking at the housing market. Growth in consumer spending has improved and there is a need for financial institutions to reach out to qualified consumers in the channels where they already spend most of their time (i.e. online and on mobile devices).

So how can financial institutions effectively reach qualified consumers through online marketing channels? By using Semcasting’s patented Smart Zones’ audience targeting technology, financial institutions can reach qualified consumers with no use of cookies or tracking.

Smart Zones is effectively direct mail online.

Financial institutions can now qualify consumers by multiple traditional methods like home value, length of ownership, estimated income and summarized credit ratings. They can even target qualified consumers by household, neighborhood as well as by region or trade area. With a push of the button your lists of consumers are converted to Smart Zones, giving you 100% reach to every qualified consumer that is online.

Here's a look at some of the benefits of Smart Zones:

• Reach & Scale: 100% reach and scale with no onboarding to 250 million-plus people and 18 million businesses in the U.S. and Canada
• Media Zones: Link audiences to their preferred sites, categories, ad sizes and day/time
• Device Independent: Access to all Internet-enabled devices (i.e. desktops, laptops, tablets and smart phones)
• Cookie-Free Privacy: No use of cookies, tracking or inferred audience segmentation
• Data Rich: Over 750 data variables

To learn more about how to reach qualified new home buyers, visit our Smart Zones product page and download our overview.