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Semcasting: Feb 10, 2016 10:00:28 AM
Cookie-Based Ad Personalization is Incomplete, But Data Holds Potential. Online ad personalization is the future. The industry recognizes it, and consumers want it. The issue is that attempts at personalization thus far have lacked both scale and...
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Semcasting: Jan 13, 2016 10:00:41 AM
Multi-Dimensional Audience Data Profiles Project Today’s Online Travel Consumer Many businesses have changed their business models because of the...
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Semcasting: Jan 6, 2016 10:00:20 AM
Why 2016 is the Year of Marketing Evolution Looking forward to 2016, I’m reminded of the oft-repeated anecdote concerning change. If a frog is placed...
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Semcasting: Dec 9, 2015 10:00:02 AM
Sifting Gold with Invitation to Apply Performance Index Scoring Customer acquisition programs are like panning for gold. You have a general idea of...
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Semcasting: Dec 2, 2015 10:00:31 AM
Relevant Messaging, Device Independence, 100% Reach We’re more connected today than ever before. Marketers of all kinds – event coordinators,...
2 min read
Semcasting: Nov 18, 2015 10:00:47 AM
208 Percent Revenue Growth Attributed to Patented Smart Zones Technology Deloitte’s Technology Fast 500 provides a ranking of the fastest growing...
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Semcasting: Nov 12, 2015 6:31:48 PM
Scale, Transparency, and Location Targeting in Politics There is no modern political campaign that would dispute the importance of a robust digital...
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Semcasting: Oct 28, 2015 11:00:16 AM
Targeting Qualified Auto Buyers at Scale The automotive dealership has for years been the prototypical brick-and-mortar store. Dealerships and the...
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Semcasting: Oct 21, 2015 11:00:07 AM
Support and Secure your Financial Services Marketing Take a step back for a moment and look at your banking and spending habits. When was the last...
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Semcasting: Oct 14, 2015 11:00:47 AM
Target Qualified Audiences Online and Cut Through the Clutter The holiday season seems to come earlier every year, making it harder and harder to...
