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Semcasting: Sep 30, 2015 11:00:51 AM
Never Compromise on Reach or your Patient Relationship Healthcare ad targeting has grown into a huge business, both on television and online. Whether the advertiser is in pharmaceuticals, medical devices, or healthcare insurance, the principles of...
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Semcasting: Sep 23, 2015 2:55:11 PM
How a Discretionary Income Index can help refine your Marketing Objectives It’s the most basic of marketing directives: you need to qualify your...
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Semcasting: Sep 15, 2015 2:57:13 PM
Reach Business Owners and Operators at Home and at Work The formula for creating an online B2B targeting profile has been a muddled one, stitched...
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Semcasting: Sep 9, 2015 11:00:50 AM
Reach Every Audience in the Home Improvement Vertical Digital is impacting every business, even those not traditionally thought of as ‘digital,’ such...
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Semcasting: Sep 4, 2015 8:34:59 PM
Reaching the Affluent Consumer Who are they? They’re the people with the most product awareness, the highest levels of discretionary income, and the...
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Semcasting: Aug 25, 2015 2:39:39 PM
What Companies Need to Do to Get Multicultural Marketing Right I have good news: if you’re a retailer looking for a new avenue of business expansion,...
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Semcasting: Aug 19, 2015 11:00:51 AM
Use Case: Colorado In the 2014 election cycle, Semcasting’s patented IP Targeting platform Smart Zones was used in over 300 digital political...
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Semcasting: Aug 11, 2015 10:45:40 PM
How is Smart Zones Different from Cookie-Based Targeting? In the world of digital audience targeting, not all methods are made equal. For over a...
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Semcasting: Aug 5, 2015 3:46:21 PM
Health Insurance Companies can Achieve Nearly 100% Targeted Reach Online Gallup is reporting that the rate of the uninsured continues to drop with...
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Semcasting: Jul 29, 2015 4:07:18 PM
How Service Providers are Reaching Real Consumers Consumers today have options. Increasingly, they have the ability to shop for the best deal they...
