1 min read
Semcasting: Nov 12, 2015 6:31:48 PM
Scale, Transparency, and Location Targeting in Politics There is no modern political campaign that would dispute the importance of a robust digital presence. As voters have made the move from newspapers to online, network television to over-the-top...
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Semcasting: Oct 28, 2015 11:00:16 AM
Targeting Qualified Auto Buyers at Scale The automotive dealership has for years been the prototypical brick-and-mortar store. Dealerships and the...
1 min read
Semcasting: Oct 21, 2015 11:00:07 AM
Support and Secure your Financial Services Marketing Take a step back for a moment and look at your banking and spending habits. When was the last...
1 min read
Semcasting: Oct 14, 2015 11:00:47 AM
Target Qualified Audiences Online and Cut Through the Clutter The holiday season seems to come earlier every year, making it harder and harder to...
1 min read
Semcasting: Oct 8, 2015 2:23:51 PM
Unique Consumer Reach Drives ROI Reading reviews for a movie before you watch it, buying a ticket for a sporting event, or checking the “foodie”...
1 min read
Semcasting: Sep 30, 2015 11:00:51 AM
Never Compromise on Reach or your Patient Relationship Healthcare ad targeting has grown into a huge business, both on television and online. Whether...
1 min read
Semcasting: Sep 23, 2015 2:55:11 PM
How a Discretionary Income Index can help refine your Marketing Objectives It’s the most basic of marketing directives: you need to qualify your...
1 min read
Semcasting: Sep 15, 2015 2:57:13 PM
Reach Business Owners and Operators at Home and at Work The formula for creating an online B2B targeting profile has been a muddled one, stitched...
2 min read
Semcasting: Sep 9, 2015 11:00:50 AM
Reach Every Audience in the Home Improvement Vertical Digital is impacting every business, even those not traditionally thought of as ‘digital,’ such...
1 min read
Semcasting: Sep 4, 2015 8:34:59 PM
Reaching the Affluent Consumer Who are they? They’re the people with the most product awareness, the highest levels of discretionary income, and the...
