Identity Insider:

Semcasting's Identity Resolution and Measurement Solutions

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Qualifying and Generating Online Leads

Support and Secure your Financial Services Marketing Take a step back for a moment and look at your banking and spending habits. When was the last time you ran from store to store to make a purchase? Or stood in line to make a deposit?

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Improve your Retail Marketing ROI this Holiday Season

Target Qualified Audiences Online and Cut Through the Clutter The holiday season seems to come earlier every year, making it harder and harder to...

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Entertainment – Smarter Target Marketing

Unique Consumer Reach Drives ROI Reading reviews for a movie before you watch it, buying a ticket for a sporting event, or checking the “foodie”...

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Healthcare Ad Targeting: Precision, Power, and Privacy

Never Compromise on Reach or your Patient Relationship Healthcare ad targeting has grown into a huge business, both on television and online. Whether...

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Leveraging Actionable Data to Qualify Your Audience

How a Discretionary Income Index can help refine your Marketing Objectives It’s the most basic of marketing directives: you need to qualify your...

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Building a More Complete B2B Targeting Profile

Reach Business Owners and Operators at Home and at Work The formula for creating an online B2B targeting profile has been a muddled one, stitched...

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Marketing Home Improvement Services for Consumers and Contractors

Reach Every Audience in the Home Improvement Vertical Digital is impacting every business, even those not traditionally thought of as ‘digital,’ such...

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Reaching Those with the Financial Ability to Transact

Reaching the Affluent Consumer Who are they? They’re the people with the most product awareness, the highest levels of discretionary income, and the...

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The Multicultural Marketing Opportunity

What Companies Need to Do to Get Multicultural Marketing Right I have good news: if you’re a retailer looking for a new avenue of business expansion,...

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Voter Reach Matters:  See the Smart Zones Difference in Political Campaigns

Use Case: Colorado In the 2014 election cycle, Semcasting’s patented IP Targeting platform Smart Zones was used in over 300 digital political...

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