Identity Insider:

Semcasting's Identity Resolution and Measurement Solutions

Travel

Analysis_of_unknown_versus_known_traveler_consumer_types_for_strategic_travel_advertising_campaigns

2 min read

The Importance of Finding the Unknown Traveler

Identifying Unknown Travelers Why is using data to identify unknown travelers so important?

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semcasting travel

3 min read

How Inflation Influences Travel Sentiment

https://www.ana.net/miccontent/show/id/ii-2023-01-inflation-travel

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2 min read

Where Are They Traveling To?

Travel & Tourism Advertisers Can Take Advantage of Semcasting’s New Suite of Travel Segments

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2 min read

If you want to know where someone is going identify where they’ve been

Search is a tremendous tool for understanding audience intent. It accounts for more than half of the nearly $11 billion digital travel spend in 2019,...

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1 min read

In the Travel Industry, Audience Data Does it Better

Multi-Dimensional Audience Data Profiles Project Today’s Online Travel Consumer Many businesses have changed their business models because of the...

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1 min read

Luxury Vacation Property Reduced CPA Goal by 52%

Luxury Vacation Property Reduced CPA Goal by 52% Today the travel and entertainment industry is transacting over half of its business online. One...

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1 min read

Micro-Target Travel and Entertainment Consumers

Leading Online Travel Retailer Smart Zones Increases Sales Results: Delivering Nearly 21 Times ROI A leading online retailer of luxury vacation...

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