208 Percent Revenue Growth Attributed to Patented Smart Zones Technology
Deloitte’s Technology Fast 500 provides a ranking of the fastest growing technology, media, telecommunications, life sciences, and energy tech companies — both public and private — in North America. Semcasting was honored to receive a ranking of 313, based on a 208 percent growth between 2011 and 2014.
Our results can be credited to the introduction of our patented Smart Zones IP targeting technology that launched in 2013. It is also a testament to the efforts of our experienced, dedicated team and the good fortune of being able to partner with a truly outstanding mix of Brands, Agencies, and Demand Side Platforms.
The Deloitte Technology Fast 500 maintains stringent requirements. Companies must own proprietary intellectual property or technology that contributes the majority of the company’s operating revenues. Companies must have current-year operating revenues of at least $5 million USD or CD. Additionally, companies must be in business for a minimum of four years and be headquartered within North America.
Since our inception in 2009, Semcasting has focused on building and distributing multi-dimensional data assets to marketers and CRM providers — knowing that their main goal is to more fully understand their customers and extend that knowledge through more accurate omni-channel campaigns.
The data assets that an organization collects and applies are the DNA of a marketing campaign’s success. Semcasting recognized this, and by opening up the digital marketing channel with our patented technology we are able to enhance and transform offline customer demographics. Without the challenge of onboarding or the problems associated with using cookies, we allow nearly 100% reach to ISP delivery points and provide actionable intelligence for marketing services, CRM enhancement, and manufacturing logistics on any Internet-enabled device.
Semcasting Smart Zones™ aligns perfectly with the thoughts of Sandra Shirai, media and telecommunications leader for Deloitte Consulting, who noted that it was “inspiring to witness the innovative ways that companies are incorporating emerging technologies for business gains.” Smart Zones represents how Big Data methods are impacting marketing today.
The Smart Zones process connects more than 2 billion IP addresses to residential, business, governmental, educational, or wireless devices and their locations. Each IP is appended with hundreds of data attributes to create scale, transparency, and a multi-dimensional view of every customer. Smart Zones enables programmatic RTB targeting to desktops, mobile devices, supports onboarding lists, appended data, lead generation and even supports the necessary link between device and user for Internet of Things applications.
Overall, 2015 Technology Fast 500™ companies achieved revenue growth ranging from 109 percent to 21,984 percent from 2011 to 2014. We want to congratulate the other companies on the list and look forward to continued growth in 2016.
Semcasting : Aug 17, 2016 10:00:17 AM
