Target Qualified Audiences Online and Cut Through the Clutter
The holiday season seems to come earlier every year, making it harder and harder to keep up with your retail marketing messaging. And with so much competition for consumer face-time, it can be difficult to secure positive retail marketing ROI and ensure that your advertisements are actually reaching your audience.
Not only that, you need to stay relevant with where consumers interact. Many consumers do their shopping online and spend less time in brick-and-mortar stores. While direct mail plays a key part in retail marketing, engaging qualified consumers through their chosen online medium is more important than ever.
These two steps — finding a qualified audience and then making sure your message reaches them — can’t be guaranteed with traditional digital targeting methods. The decades-old process of attaching advertisements to cookies holds many flaws:
- Onboarding an offline audience to a cookie platform (through a postal list or CRM file) only has a 30 percent match rate on average.
- Many matches in that 30 percent will be same-user duplicates.
- Cookie pools that claim to qualify audiences (such as “retail shoppers”) are only inferred from single-site visits and one-off web searches.
- Half of all browsers and mobile devices don’t support third-party cookies.
To break through the retail advertising clutter, you don’t need to be held back by your online advertising platform. Instead, let it work for you.
Our patented Smart Zones audience-targeting platform was designed to deliver nearly 100 percent reach to any Internet-enabled device in the U.S. and Canada. By combining offline data and mapping all ISP delivery points, Semcasting has been able to provide both reach and accuracy with no cookies, and no tracking.
Semcasting Smart Zones™ allows advertisers to prequalify consumers based on location, affluence, known purchasing behaviors, and more in our 750+ variable database. With our database of 140 million households and 18 million businesses across the U.S. and Canada, Smart Zones allows you to build highly targeted audiences and distribute online advertising in a specific trade area. Onboard your CRM records or direct mail lists to get an average 90-95% match rate or create online audiences through a simple selection process.
The consumers are out there — you just need to reach them. Find out what Smart Zones can do for you in retail.
Semcasting : Aug 11, 2015 10:45:40 PM
